The award winning book co-authored by Dr. Andrew Thomas, assistant professor of marketing and international business, was featured in a March 27 Akron Beacon Journal story.
The article notes that “The Distribution Trap: Keeping Your Innovations from Becoming Commodities” discusses the experiences of several Akron-based businesses, including the Goodyear Tire & Rubber Co. and Rubbermaid. ABJ presents the reactions of executives from some of the highlighted companies.
“The Distribution Trap” received the 2010 Berry-AMA Book Prize as the Best Book in Marketing from the American Marketing Association.
Full ABJ story: Book turns distribution ideas on end