Each year, the Taylor Institute for Direct Marketing honors a direct marketing colleague with its Direct Marketer of the Year Award. This year’s recipient is Benjamin Suarez ’67, founder and CEO of Suarez Corporation Industries (SCI).
An entrepreneur, best-selling author and philanthropist, Suarez, and his wife Nancy, are loyal supporters of UA and the CBA. They established the Suarez Corporation Industries Scholarship for Direct Marketing in 1997 and the Benjamin and Nancy Suarez Applied Marketing Research Laboratories in 2008.
The Direct Marketer of the Year Award recognizes an individual who has made a significant and continuous contribution to the field of direct marketing throughout his or her career. Previous recipients of this prestigious award are John Costello, Lester Wunderman, Jeff Hayzlett, Christa Carone, and Gary Laben.