Dr. Thomas quoted in USA Today in an American Airlines article

02/16/2012

Dr. ThomasDr. Andrew Thomas, assistant professor of marketing and international business in the College of Business Administration, was quoted in the USA Today regarding the potential future for American Airlines.

"It becomes really tough to see how they can continue on competing against these massive airlines such as United-Continental and Delta,” says Thomas. "It becomes very difficult to see how they survive."

An aviation expert and bestselling author, Thomas recently published Soft Landing: Airline Industry Strategy, Service, and Safety.

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