The Leading Edge Application Programs (LEAP) courses will be offered in summer 2010 to provide additional free elective options for MBA students. These classes cover cutting-edge business topics that are sweeping the nation
Note: These one hour courses do not replace the MBA core course ST: Professional Development-Leadership.
6700:696-480 ST: Terrorism and the Global Economy
Friday, May 14 and Saturday, May 15 from 9 a.m. to 4:30 p.m.
Instructor: Andrew Thomas
Terrorism will continue to impact the global economy for years to come. The purpose of this course is to provide business leaders with the knowledge and tools necessary to manage the risk to their organizations posed by international terrorism. The course will be taught by one of the foremost experts in the world on terrorism and its relationship to international business.
6700:696-481 ST: Business Process Simulation
Friday June 4 and Saturday, June 5 from 9 a.m. to 4:30 p.m.
Instructor: B.S. Vijayaraman
Using a simulation game, students are placed in a situation in which they have to run their business with a real-life ERP (SAP) system. Teams operate a make-to-stock manufacturing plant that interacts with suppliers and customers by sending and receiving orders, delivering their products and completing the whole cash-to-cash cycle. Using standard reports, students have to make business decisions to ensure the profitability of their operations. A simulation program was developed to 1. automate the sales process, where firms receive large numbers of orders in each period of the simulation, 2. production process that accounts for production capacity and customized reports in SAP. 3. Procurement process to account for delays in delivery and payment. Students must analyze their transactional data to make business decisions and ensure profitability of their operations.
6700:696-483 ST: Management Decision Analytics
Saturday, July 17 and Saturday, July 24 from 9 a.m. to 4:30 p.m.
Instructor: Mahesh Srinivasan
Businesses today are dealing with the nuances of decision making both at the operational and strategic level. All business functions assimilate information and make decisions against a backdrop of an uncertain business environment. The potential of computers and information systems as new tools of management requires that today’s business executive learn to take this information and use it to make decisions through the use of the computer. This course will help students develop skills and judgment in becoming more effective and efficient problem solvers and decision makers. Students will be introduced to skills and tools to specify a management problem or opportunity and identify potential alternative solutions.
6700:696-484 ST: Neuromarketing Concept and Measurement
Friday, August 6 and Friday, August 13 from 9:00 a.m. to 4:30 p.m.
Instructor: Terry Daugherty
The course will explore contemporary approaches to the study of consumer behavior and marketing from a cognitive neuroscience and physiological measurement perspective. Specifically, the role of emotions and consumer choice will be the focus as the course provides an opportunity for students to (a) deepen their understanding of how marketing stimuli is processed in the brain and the body, (b) learn about the role of emotions and consumer preference, and (c) identify cognitive and emotional responses toward marketing efforts. The course will be comprised of a combination of lecture and hands-on laboratory experience with material drawn from marketing, psychology, communication and economics to explore such factors as attention, arousal, memory and choice.Tweet