LEAP Program Offers 1 Credit Summer Undergraduate Courses to be used for Free Electives

03/22/2010

The LEAP Program Offers 1 Credit Summer Undergraduate Courses to be used for Free Electives. The Leading Edge Application Programs (LEAP) courses will be offered by the CBA in Summer 2010 to provide additional free elective options for undergrads.

LEAP Course Descriptions

6600:491-401 Terrorism and the Global Economy
Friday, May 14 and Saturday, May 15 from 9 a.m. to 4:30 p.m.
Instructor: Andrew Thomas

Terrorism will continue to impact the global economy for years to come. The purpose of this course is to provide business leaders with the knowledge and tools necessary to manage the risk to their organizations posed by international terrorism. The course will be taught by one of the foremost experts in the world on terrorism and its relationship to international business.

6600:491-402 Concepts of Environmentally Responsible Organizations
Friday, May 21 and Saturday, May 22 from 9:00 a.m. to 4:30 p.m.
Instructor: Ray Gehani

6600:491-403 Neuromarketing Concept and Measurement
Friday, August 6 and Friday, August 13 from 9:00 a.m. to 4:30 p.m.
Instructor: Terry Daugherty

The course will explore contemporary approaches to the study of consumer behavior and marketing from a cognitive neuroscience and physiological measurement perspective. Specifically, the role of emotions and consumer choice will be the focus as the course provides an opportunity for students to (a) deepen their understanding of how marketing stimuli is processed in the brain and the body, (b) learn about the role of emotions and consumer preference, and (c) identify cognitive and emotional responses toward marketing efforts. The course will be comprised of a combination of lecture and hands-on laboratory experience with material drawn from marketing, psychology, communication and economics to explore such factors as attention, arousal, memory and choice.