Consumer Marketing Minor

A consumer marketing minor provides a student an opportunity to develop an understanding of marketing to consumers. This minor would complement many majors, including Marketing Management, Integrated Marketing Communications, International Business, and others. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned.

Required Courses (9 credits)

6600:205 Marketing Principles (3 credits)
6600:275 Professional Selling (3 credits)
6600:355 Buyer Behavior (3 credits)

Electives (9 credits)

6600:335 Marketing Research (3 credits)
6600:375 Marketing & Sales Analytics (3 credits)
6600: 432 Integrated Marketing Communications (3 credits)
6600: 434 Digital IMC (3 credits)
6600: 436 eCommerce (3 credits)
6600: 438 Media Strategy (3 credits)
6600:440 Brand Management (3 credits)

Total Credits Required: 18