Consumer Marketing Minor

Program Overview

A consumer marketing minor provides a student an opportunity to develop an understanding of marketing to consumers. This minor would complement many majors, including Marketing Management, Integrated Marketing Communications, International Business, and others. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned

The field of marketing encompasses a wide range of activities involved in promoting products and services. 

  • Core curriculum includes:
    • economics
    • accounting
    • finance
    • business law
    • marketing
  • Program emphasizes the competencies companies want:
    • communication
    • ethics
    • interpersonal leadership
    • problem-solving
    • teamwork skills

This minor provides the student an opportunity to develop and document an understanding of consumer marketing issues.  A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives.

To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned.

 Required Courses - 9 credits

Course Number Course Name Credits
6600:205 Marketing Principles 3
6600:275 Professional Selling 3
6600:355 Buyer Behavior 3

Electives Courses - 9 credits

6600:335 Marketing Research 3
6600:375 Marketing & Sales Analytics 3
6600:432 Integrated Marketing Communication 3
6600:434 Digital IMC 3
6600:436 e-Commerce 3
6600:438 Media Strategy 3
6600:440 Brand Management 3
Total Credits Required: 18