Database Marketing involves the transformation of raw data into useful information that can be used in the formulation of marketing strategies. Data is gleaned from different databases and organized into patterns and trends that provide the foundation for developing and conducting a successful marketing program tailored to the needs of a targeted group of consumers.
A total of 18 credit hours are required for this minor. The student must complete five required courses and one elective course. To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses, in addition to the requirements for any other major, minor, or certificate that has been earned.
Required (15 credits)
|6500:324||Database Management for Information Systems||(3 credits)|
|6600:335||Marketing Research||(3 credits)|
|6600:375||Marketing and Sales Analytics||(3 credits)|
|6500:425||Decision Support with Data Warehousing and Data Mining||(3 credits)|
Electives (3 credits)
|6600:460||Business to Business (B2B) Marketing||(3 credits)|
|6600:432||Integrated Marketing Communications||(3 credits)|
|6600:438||Media Strategy||(3 credits)|