Marketing
Direct Marketing Professional Workshops
The Taylor Institute for Direct Marketing at The University of Akron, the leader in direct marketing and interactive education, has developed these Professional Workshops - a fast-track way to keep up to date. Workshops are $95 each and include a Q&A session and hands-on activities.
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Social Media Lead Generation Strategies Engage in a step-by-step process to communicate with your customers online using social media tools such as LinkedIn, Twitter, Facebook and Google+. Leverage your online strategy with a clear, consistent brand message across multiple media channels to generate leads and sales offline. October 4, 2012 6-9 p.m. |
Growing Professional Service Firms with Direct & Interactive Marketing Expand your range of new strategies and techniques with effective, practical ways that medical, legal, accounting, and professional practices benefit from the latest marketing tools. Includes effective use of blogs and social media, webinars, professional direct mail and e-mail, and professional practice branding. October 18, 2012 6-9 p.m. |
Online Marketing Optimization & Search Engine Marketing (SEM) Search engine marketing (SEM) and search engine optimization (SEO) are key elements of online success. Learn how pay-per-click and position-within-results actually work. You'll get detailed, practical guidance on effective paid search campaigns, organic marketing techniques to drive traffic, when to pay for promotion, keyword research, Pay-Per-Click (PPC), and linking strategies. October 23, 2012 6-9 p.m. |
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Successful Interactive Marketing Campaign Make your interactive direct and digital campaigns cut through clutter and drive increased sales. Motivate your customers to refer your business and participate in your marketing efforts. Includes e-mail campaign management, direct mail-digital integration, business-to-business and business-to-consumer campaigns, pre-sale prospect management and post-sale customer engagement. October 9, 2012 6-9 p.m. |
Creating Compelling Offers and Sales Promotions Your offer is the key to the success of your sales promotion efforts. Learn how to test which offer works best for your business and your target market - free premiums, discounts, deadlines, sweepstakes, rebates, coupons and more. October 25, 2012 6-9 p.m. |
About the Taylor Institute for Direct Marketing... The Taylor is truly a unique learning and research venue dedicated to all areas of direct and relationship marketing, providing a wide variety of programs and services to stakeholders both inside and outside The University of Akron. |
The University of Akron
Akron, OH 44325
Phone: 330-972-7111
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