The Center for the History of Psychology has launched its first online exhibit, a history of the IQ Zoo. The IQ Zoo was an animal training facility and tourist attraction in Hot Springs, Arkansas. Students of B. F. Skinner, Keller and Marian Breland used the principles of behaviorist psychology to train chickens, rabbits, pigs, raccoons, and other animals to perform tricks for the public. The couple would later go on to work with advertising companies, the government, and the entertainment industry, putting their animal training skills to work in a wide variety of settings.
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The Center for the History of Psychology now hosts and manages a popular website created by Malcolm Macmillan, author of the award-winning book An Odd Kind of Fame: Stories of Phineas Gage (MIT Press, 2000). Macmillan, an Australian scholar at Melbourne University, is widely known as an expert on the story of Phineas Gage.