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Name: David H. Cockley
Title: Instructor
Department: Department of Marketing
Office: CBA 306
Phone: 330-972-6191
Fax: 330-972-5798
Email: cockley@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
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| Education: |
- 1968--MBA in Marketing--Babson College, Boston, MA
- 1966--BA in English (with honors)--University of Virginia, Charlottesville, VA
- 1962--High School Diploma--University School, Cleveland, OH
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| Professional & Academic Experience: |
ACADEMIC EXPERIENCE
- University of Akron (2006-present)
Marketing Instructor, Marketing Department
- Currently teaching Marketing Principles and Marketing Strategy
- Has taught Marketing Principles and Integrated Marketing Communications
- Interviewed Invitation to Excellence: High School Scholarship Candidates
- Led student teams that presented Marketing Campaigns to E.J. Thomas Hall, Akron Aeros, and National Inventors Hall of Fame
- Led U. of Akron Collegiate Echo Award Competition Team in 2007
- Led U. of Akron Yellow Pages Collegiate Creative Competition Team in 2007
- Cleveland Advertising Association (1980-1990)
Chief Instructor, Advertising Course
- Taught class of 80-100 young advertising professionals each year
- Initiated case study with live presentations to actual Cleveland companies
- Many former students are in management positions with leading Cleveland companies and advertising agencies
- Bliss College, Lewiston, Maine (1968-1970)
Chairman, Business Administration Department
- Supervised and evaluated business faculty of New England junior college
- Revised and upgraded Business Administration curriculum
- Taught wide range of business courses including Management, Economics, Marketing, Advertising, and Freshman English
- Varsity Soccer Coach and Varsity Basketball Assistant Coach
BUSINESS EXPERIENCE
- EDR/Beachwood Studios (1982-2005)
Vice President-Marketing
- Developed and implemented effective marketing plans for company as well as focused strategies for company's four divisions
- Elevated firm's visibility significantly in Greater Cleveland and NE Ohio
- Generated front-cover PR coverage in local and national publications, including The Plain Dealer, Crain's Cleveland Business, SBN, and AV Video & Multimedia Producer
- Played key role in growing business from $.5M to $5.5M and winning Weatherhead 100 recognition as one of the region's fastest growing companies
- Led branding effort to focus communications efforts with greater impact, including new identity program
- Cultivated important contacts with high-profile Cleveland organizations including the Greater Cleveland Growth Association, Convention & Visitors Bureau of Cleveland, Playhouse Square Foundation, Cleveland Indians, Health Education Museum of Cleveland, and the Rock & Roll Hall of Fame
- Initiated proprietary products program by obtaining Department of Health & Human Services grants to develop "Youth Violence Prevention" and "Healthy Choices" programs for adolescents, then launched marketing and sales programs-including national distributor network--from scratch
- Wrote all press releases for local, regional and national placement as well as numerous other communications materials
- Worked effectively with wide range of outside suppliers, including writers, designers, photographers, and printers to create and produce pace-setting promotional materials
- Directly sold key company accounts, including ICI Paints, Kelly-Springfield Tires, the National Technology Transfer Center, Office Max, A Schulman, GO JO Industries, Master Builders, Moen, Parker Hannifin, Payless Shoes and the Supreme Court of Ohio
- The Jayme Organization (1979-1982)
Senior Account Manager
- Grew key agency accounts, including Sherwin-Williams, Praeger Brushes, Keithly Instruments, Eaton Synflex Hoses, and CWRU Weatherhead School of Management
- Developed and implemented highly effective marketing/advertising programs for these accounts, efficiently tracking client budgets and agency profits
- Participated actively in agency new business efforts
- Wattenmaker Advertising (1970-1979)
Account Executive
- Managed and grew key agency accounts, including Gorton's of Gloucester, Forest City's Winslow Homes, General Mills Bontrae Soy Protein, Plasti-Kote Spray Paint, Rieker Ski Boots and Sentinel Consumer Products
- Wrote wide variety of ads, brochures, direct mail pieces, special promotions, and posters
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| Teaching Interests: |
- Marketing Principles and Integrated Marketing Communications
- Advertising Agencies and Video Production Businesses
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| Research Interests: |
- Information Not Available
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| Recent Publications: |
- Director of Small Business Innovation & Research (SBIR) grant from the National Institute of Health (NIH) to develop, produce and market a highly effective interactive Youth Violence Prevention Program in cooperation with the Applewood Centers
- Director of Small Business Innovation & Research (SBIR) grant from NIH to develop, produce and market an interactive Health Education Program in conjunction with Healthspace (formerly The Cleveland Health Education Museum) and The University of Michigan Graduate School of Nursing
- Author of a dozen books (Corinthian Press) and two plays (I.E. Clark) for young audiences
- Produce monthly "smARTS" program about the arts featuring middle school students as hosts for Adelphia Cable (won 2002 and 2004 Ohio Cable TV Association IMAGE Award for Entertainment Programming)
- Write and direct annual musical comedy cable program featuring elementary and high school students (programs have won over 60 regional and national awards, including two national CableACE Awards, the "Emmy" of the cable world)
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| Awards: |
- Two CableACE Awards for producing outstanding cable TV programs
- Three awards from the Alliance for Community Programming for best local cable TV program for young audiences in the nation
- Over 60 other awards for outstanding cable TV programming, including CINE Silver Eagle, American Motion Picture Association, San Mateo Film & Video Festival, London International Festival, Rochester International Film Festival, Canadian International Video Festival, and the Society of Amateur Cinematographers
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