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Name: Federico de Gregorio
Title: Assistant Professor of Marketing
Department: Department of Marketing
Office: CBA 322
Phone: 330-972-7024
Fax: 330-972-5798
Email: degrego@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325
Curriculum Vitae: Download in PDF format |
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| Education: |
- Ph.D., Mass Communication, University of Georgia, 2005
Dissertation: “Forgotten but Not Gone: Implicit Memory as a Complementary Measure of Brand Placement Effectiveness”
- M.A., Advertising, Michigan State University, 2002
- B.A., Communication (specialization in Advertising), Hawaii Pacific University, 1999
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| Professional & Academic Experience: |
- Academic Experience
- University of Akron (2008 - Present)
- University of Alabama (2005 - 2008)
- University of Georgia (2003-2004)
- Professional Experience
- Ogilvy & Mather Hawaii
Freelance Copywriter, 1998 - 2000
- GEM of Hawaii (Neighborhood Electric Vehicle retailer)
Marketing Researcher, 1998 – 1999
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| Teaching Interests: |
- Integrated marketing communications
- Creativity in marketing
- Media planning
- Consumer behavior
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| Research Interests: |
- Product placement
- Academia-industry relations
- Implicit processing and Persuasion
- interdepartmental conflict
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| Recent Publications: |
- de Gregorio, Federico and Yongjun Sung (2009, forthcoming), “Non-Student Consumer Attitudes towards Product Placement: Implications for Public Policy and Advertisers,” International Journal of Advertising.
- de Gregorio, Federico, and I-Huei Cheng (2009, forthcoming), “Does (Stronger Links with) Practice Make Perfect? A Survey of Advertising Scholars,” International Journal of Advertising.
- Cheng, I-Huei, and Federico de Gregorio (2008), “Does (Linking with) Practice Make Perfect? A Survey of Public Relations Scholars’ Perspectives,” Journal of Public Relations Research, 20 (4), 377-402.
- Yongjun Sung, Jongsuk Choi, and Federico de Gregorio (2008), “Brand Placements in Korean Films, 1995-2003,” Journal of International Consumer Marketing, 20 (3/4), 39-53.
- Sung, Yongjun, and Federico de Gregorio (2008, in press), “New Brand Worlds: A Comparison of College Student Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games,” Journal of Promotion Management, 13 (3/4).
- Han, Kyoo-Hoon, and Federico de Gregorio (2006), “A Range of Beauties: A Cross-Cultural Analysis of Cosmetics TV Commercials,” in Kahle, Lynn R. and C. H. Kim, (Eds.), Creating Images and the Psychology of Marketing Communications, Mahwah, NJ: Lawrence Erlbaum, 201-220.
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| Awards: |
- Information Not Available
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