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Name: Jeffrey C. Dilts
Title: Associate Professor,
Fellow, Fitzgerald Institute for Entrepreneurial Studies
Department: Marketing, Taylor Institute of Direct Marketing
Office: CBA 319
Phone: 330-972-5136
Fax: 330-972-5798
Email: dilts@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format |
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| Education: |
- Doctoral Degree
- Doctor of Philosophy, Marketing
Oklahoma State University-Stillwater, 1983
- Master's Degree
- Masters of Arts, Business Administration
Northwest Missouri State University, 1970
- Bachelors Degree
- Bachelor of Arts, Economics
University of Missouri-Columbia, 1967
- Continued Professional Education
- Faculty Consortium Fellow, American Marketing Association's Faculty Consortium on Electronic Commerce, July 14-17, 2001. Texas A & M University.
- Fellowship, DMEF Direct/Interactive Marketing Institute for Professors, June 6-8, 2001
- Chicago Association of Direct Marketing Educational Foundation, DePaul University.
- Price-Babson Fellows Program (with Russ Vernon, President & CEO West Point Market)
- Price-Babson Symposium on Entrepreneurial Education, May 12 -22, 1997, Babson College.
- Arthur Andersen Conference on Teaching Business Ethics, June 28-30, 1989.
- International Center for Professional Education, St. Charles, Illinois.
- Faculty Consortium Fellow, American Marketing Association's Faculty Consortium on Marketing Strategy, July 13-17, 1986. University of Tennessee-Knoxville.
- Consortium Fellow, American Marketing Association's Doctoral Student Consortium, 1978, University of Chicago.
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| Professional & Academic Experience: |
Teaching Experiences:
- Marketing Department, The University of Akron (1983 - current)
- Graduate courses taught: Strategic Marketing Management, Marketing Concepts, Product and Brand Management and Independent Study in Marketing.
- Undergraduate courses taught include marketing, management and entrepreneurship:
e-Marketing Practices, Marketing Strategy, Marketing Principles, Product and Brand Management, Principles of Supply Chain Management, Business Policy (Strategic Management), Entrepreneurial Field Project and Academic Coordinator of Entrepreneurial Internship
Administrative Experience:
- Associate Director, Fitzgerald Institute for Entrepreneurial Studies (November, 1995 - May, 1998)
- Activities: Involved with the development, planning and coordination of program activities related to the mission of the Institute. Activities included the creation of an undergraduate Minor and an MBA concentration in Entrepreneurship, planning of a faculty workshop, development of a resource center, grant writing, development and academic coordination of an entrepreneurial student internship program, development and coordination of the Fast Track II outreach training program and establishment of working relationships with private and public organizations in the community.
- Kauffman Foundation Grant of $24,000 in support of Entrepreneurship Internship
- Program (with Shaan Fowler), 1996. The CBA was one of twenty-six institutions, out of seventy-six, to receive the initial funding from the national foundation. This served to generate additional community matching funding support for the internship program. City of Akron Grant of $7,500 (with Mike LeHere, Director Edison Industrial Incubator), 1996.
- Kauffman Foundation Grant of $12,000 in support of Entrepreneurship Internship
- Program (with Shaan Fowler), 1997. Renewal of City of Akron Grant of $7,500,
matching community funds in support of internship program (with Mike LeHere,
Director Edison Industrial Incubator), 1997.
- Director, Center for Small Business (June, 1994 - May, 1997)
- Activities: Coordinated student consulting program which provided management assistance to small businesses in the community. Student teams, supported by faculty oversight and assistance from experienced executives, investigated and recommended practical business solutions. Number of area business firms served: 31. Responsible for reorganizing program, generating publicity, identifying and screening potential client firms, satisfying grant requirements, acting as liaison between the University and the U.S. Small Business Administration, and developing work relationships with various agencies and community business organizations.
- Certified Regional Administrator, Fast Trac II Community Outreach Program (1997 - 1998)
- Activities: Fast Trac II is a national outreach economic development program owned by the Kauffman Foundation, Center for Entrepreneurial Leadership. The educational program is aimed at existing businesses that are attempting to reach the next level of growth. Responsible for administering and implementing the 45-hour, 11 session training program, including the establishment of a coalition of partnering and funding organizations and the marketing of the program to participants.
- Akron Regional Development Board, partner
- FirstEnergy, funding partner
- Small Business News, partner
- Consulting:
- Cooperative Educational Program with Romanian Universities, Spring 2003
- With Academy of Economic Studies (AES) in Bucharest, Romania and a private university in Arad; funded by a grant from the Bureau of Educational & Cultural Affairs of the U.S. Department of State. Provided course and seminar on Internet Marketing and e-Commerce to students and executives and managers of business organizations. Spring 2003.
- CDC Volunteer Business Consultant, Summer, 1996
- Activities: With the Citizens Democracy Corps in Central Russia. The CDC is a federally funded program (U.S. Agency for International Development) which was created to aid former Soviet Union and Eastern Block countries make the transition to free market economies. In this capacity, I had the opportunity to teach Business and to interact with faculty, business people and students at the International Academy of Business & Banking in Togliatti, Russia. This involved a five week assignment.
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| Teaching Interests: |
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| Research Interests: |
- E-Marketing,
- Strategy,
- Service Marketing,
- Entrepreneurship
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| Recent Publications: |
- Refereed Journal Articles:
- A Hybrid Multichannel Approach to Internet Marketing: Think Globally, Act Locally, (with William J. Hauser and Douglas Hausknecht.) International Journal of Internet Marketing and Advertising (Volume 3, no. 2) 2006.
- Taking a Small Business Online: A Systematic Approach" (with Paramjit Kahai) Journal of Business & Entrepreneurship (Volume 16, no. 1), March, 2004, pp. 29-45.
- Travel Agencies: A Service Industry in Transition in the Networked Economy," (with George Prough) Marketing Management Journal, Fall, 200313 (2): 96-106.
- Marketing Strategy Formulation: Impact of Entrepreneurial Orientation and Environmental Perceptions, (with Susan Hanlon). Journal of Marketing Management. Spring 2002, Volume 12, No. 1, pp. 32-48.
- Environmental Change, Strategic Choice and Entrepreneurial Orientation: The Case of the Travel Services Industry. (With George Prough). Service Marketing Quarterly Spring, 2001, Volume 22, No.1, pp. 21-38.
- Volunteers Assisting SMEs in Russia: The Citizens Democracy Corp Journal of Small Business Management Vol. 38, No. 1, January 2000, pp. 108-114.
- Internships: Preparing Students For An Entrepreneurial Career. (With Shaan Fowler). Journal of Business and Entrepreneurship, Vol. 11, No 1, March 1999, pp. 51-63.
- Perceived Channel Dependency and Conflict Resolution: Methods Employed by Retailers, Journal of Marketing Management, Vol. 8, Number 1, Spring/Summer 1998, pp. 88-101.
- Referred Proceedings Articles:
- Integration of Technology in a Direct Interactive Marketing Program. (2006). Sixth Annual Proceedings of Hawaii International Conference on Business (May). With William Hauser.
- Adoption of New Economy e-Practices by Romanian SMEs (2005). The E-Business Review, The International Academy of E-Business, Vol 5 (March) pp. 37-40. With Paramjit S. Kahai and Sebastian Vaduva.
- The Travel Services Industry In Transition. (with George Prough) International Conference on Service Management, Conference Internationale sur le Management des Services (Universite d' Angers, France: Laboratoire Angevin de Recherche en Gestion des Organisations, 2001), pp. 109-119.
- Entrepreurism Rising From The Ashes of Communism, (with Stephen F. Hallam, Fletcher Birmingham and Frank Craig) in the 42nd World Conference, Entrepreneurship: The Engine of Global Economic Development (San Francisco: International Council For Small Business, 1997).
- Recommendations for Successful Consulting and Development of Business Opportunities in Russia. (with Stephen F. Hallam) in the 21st National Small Business Consulting Conference, Verona K. Beguim, editor (Orlando, Florida: Small Business Institute Director's Association, 1997), pp. 109-114.
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| Awards: |
- Research Grants and Awards:
- USAID Romanian Grant Proposal: Part of four team, working with Bill Hauser (approximately $20,000, $90,000 overall). Adoption of Direct & Interactive Marketing Practices by Romanian SMEs. Submitted Spring 2006.
- Fisi Entrepreneurship Summer Grant, College of Business, 1999. Grant of $7,500.
- Kauffman Foundation Grant of $12,000, Entrepreneurship Program (with Shaan Fowler),1997.
- Kauffman Foundation Grant of $24,000, Entrepreneurship Program (with Shaan Fowler),1996.
- College of Business Stoller Research Grant, 1993. Research grant of $3,500.
- University Summer Research Fellowship, Summer 1990. Research grant of $6,500.
- College of Business Stoller Research Grant (with Don Howard), April 1990. Grant of $1,126.
- College of Business Stoller Research Grant, Summer Research Support, 1988. Grant of $3000.
- University Research Grants, Faculty Projects (with George Prough), 1986. Grant of $1,750.
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