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Name: William J. Hauser
Title: Assistant Professor
Department: Department of Marketing
Office: CBA 324
Phone: 330-972-6304
Fax: 330-972-5798
Email: whauser@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format |
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| Education: |
- 1979 : PhD Sociology
Joint Program: University of Akron/Kent State University
- 1974 : MA Sociology, University of Akron
- 1970 : BA Sociology, University of Akron
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| Professional & Academic Experience: |
- ACADEMIC EXPERIENCE
- 2003 - Present
Assistant Professor, Department of Marketing, The University of Akron, Akron, OH.
- 2008 – Present
Associate Director, The Suarez Applied Marketing Research Laboratories
- 2006 - Present
Associate Director, The Taylor Institute for Direct Marketing
- 2004 - 2006
Program Director, The Taylor Institute for Direct Marketing.
- 1985 - 2003
Department of Sociology, The University of Akron, Akron, OH.
- 2001 - Present
Adjunct Associate Professor (part-time)
- 1989 - 2001
Adjunct Assistant Professor (part-time)
- 1985 - 1989
Instructor/Lecturer (part-time)
- 1980 - 1984
Department of Sociology, Washington University, St. Louis, MO.
- 1982 - 1984
Visiting Assistant Professor of Sociology (part-time)
- 1980 - 1982
Senior Research Associate/Post-Doctoral Fellow, The Social Science Institute
- 1979 - 1980
Department of Sociology and Anthropology, West Virginia University, Morgantown, WVA.- 1979 - 1980 Visiting Assistant Professor of Sociology (full-time)
- BUSINESS EXPERIENCE
- 2003 - Present
H.A.Praxis Solutions, Akron, OH
Principal,
Research and Consulting
- 1999 - 2003
KeyCorp, Cleveland, OH
Senior Vice President and Director, Market Research & Planning
- 1985 - 1998
Rubbermaid Incorporated, Wooster, OH.- 1997 - 1998 Director, Business Development and Research,
Little Tikes Division, Hudson, OH.
- 1995 - 1997 Manager, Business Development and Research,
Home Products Division, Wooster, OH.
- 1990 - 1995 Manager, Research Services,
Home Products Division, Wooster, OH.
- 1985 - 1990 Senior Research Analyst,
Home Products Division, Wooster, OH.
- 1982 - 1985 The COBRO Corporation, St. Louis, MO.
- 1984 - 1985 Senior Grants/Report Writer
- 1982 - 1984 Senior Research Associate
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| Teaching Interests: |
Undergraduate
- Marketing
- eMarketing Practices
- eMarketing Promotions
- Marketing Analytics Laboratory
- Marketing Creative Laboratory
- Direct Interactive Marketing Practicum
- Marketing Research
- International Business
- Sociology
- Applied Sociology
- Introduction to Sociology
- Contemporary Social Problems
- Environmental Sociology
- Sociology of Rock and Roll
- Death and Dying
- Family Violence
Graduate
- Marketing Concepts
- Electronic Marketing Strategies and Practices
- Marketing Concepts (IEMBA)
- International Business Environments (IEMBA)
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| Research Interests: |
- Marketing
- eMarketing
- Consumer Attitudes and Behavior
- Segmentation
- Client Satisfaction
- Direct Interactive Marketing (Analytics & Creative)
- Market Research
- Sociology
- Applied Sociology
- Death and Dying
- Emergency Management
- Sociology of Rock and Roll
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| Recent Publications: |
- BOOKS:
- Steele, Stephen F., AnneMarie Scarisbrick-Hauser and William J. Hauser
(1999), Solution-Centered Sociology: Addressing Problems Through Applied Sociology,California: Sage Publications
- ARTICLES IN REFEREED JOURNALS AND BOOKS:
- Orr , Linda & Hauser, William, “A Re-Inquiry of Hofstede’s Cultural Dimensions: A Call for 21st Century Cross-Cultural Research.” (Accepted for publication in the Marketing Management Journal, Fall, 2008)
- Dilts, Jeffery, William J. Hauser, Dale M. Lewison and Michael LaHere, “E-Venture: Setting Up Shop Online –Creating a Student E-Business Pre-Incubator Experience.” Journal for Advancement of Marketing Education, Vol. 11, (Winter 2007), Pages 1-10.
- Keillor, Bruce D., Dale Lewison, G. Thomas M. Hult and William Hauser, “The Service Encounter in A Multi-Nation/Multi-Culture Context.” Journal of Services Marketing, Vol. 21, No 6 (Fall 2007), Pages 451-461.
- Hauser, William J, “Marketing Analytics: The Evolution of Marketing in the 21st Century.” Direct Marketing: An International Journal, Vol. 1, No 1 (Spring 2007), Pages 38-54.
- Keillor, Bruce, Andrew Thomas, and William Hauser, “A Gender Comparison of National Identity: Implications for Sales Managers,” Marketing Management Journal, Vol. 16 No. 2 (Fall 2006), pages 38- 49.
- Keillor Bruce D., William Hauser and Deborah Owens, "Kotler's 'Megamarketing': Political Activities and Firm Performance in the Domestic Marketplace," Marketing Management Journal, Vol. 16 No. 1 (Spring 2006), pages 19-31.
- Dilts, Jeffrey, William J. Hauser and Douglas Hausknecht, "A Hybrid Multi-Channel Approach to Internet Marketing: Think Globally, Act Locally," International Journal of Internet Marketing and Advertising, Vol. 3 No 2. (2006), pages 107-119.
- Hauser, William J. and Dale M. Lewison, "Creating the Comprehensive Direct Interactive Marketing Program, " Journal for Advancement of Marketing Education, Volume 6 (Summer 2005.), pages 1-9.
- Hauser, William J., Kathryn Feltey, John Glass, AnneMarie Scarisbrick-Hauser, Kathy Stolley and Stephen F. Steele, "Through the Looking Glass: An Identity Crisis in Sociology?", Journal of Applied Sociology/Sociological Practice, Vol. 21 No.1/Vol. 6. No. 1, (Spring 2004), pages 1-7.
- Hauser, William J. and AnneMarie Scarisbrick-Hauser, "Death and Community Responses: Comfort, Community and Culture," Handbook of Death and Dying, C. Bryant (ed.), Sage Publications (September, 2003), pages 721-729.
- Hauser, William J., "Let Us Now Praise Famous Sociologists," Presidential Address, Society for Applied Sociology, Journal of Applied Sociology, Volume 17 (October 1999), pages 13-19.
- PRESENTATIONS:
- Hauser, Bill. “Brand Globalization: The Do’s & Don’ts of a Winning Global Brand.” Invited speaker at the LRMR (LeBron James) Marketing Summit, Akron, Ohio, June 27, 2007.
- Scarisbrick-Hauser, AnneMarie and William J. Hauser, “Sailing the Seven Seas of Direct Marketing Requires More Than a Marketer’s Instincts.” Interaction 2007, Akron, Ohio, May 15, 2007.
- Hauser, William. “Emerging Technologies” Panel member. Cleveland Web Association. Cleveland, Ohio, April 23, 2007.
- Savery, John, Bill Hauser, Neil Sapienza, Christina Foisie, and Kathy Ross-Alailmolki, “Unique Learning Environments at the University of Akron” Panel discussion for the 6th Annual Celebration of Excellence in Learning and Teaching , Akron, Ohio, April 2-3, 2007.
- Dilts, Jeff, William Hauser, Paramjit Kahai, and Prashant Srivastava “A Framework for Electronic Client Relationship Management,” Association of Collegiate Marketing Educators’ 34th Annual Conference, San Diego, CA, March 15, 2007.
- Dilts, Jeffrey, William J. Hauser, Michael LeHere and Dale Lewison, "E-Venture: Setting Up Shop Online; Creating a Student Pre-Incubator Experience" United States Association for Small Business and Entrepreneurship, 2007 Conference, Orlando, Fl., January 10-14, 2007.
- Dilts, Jeffrey And William J. Hauser, "Integration of Technology in A Direct Interactive Marketing Program." Hawaii International Conference on Business, Honolulu, May 27, 2006.
- Hauser, William J., "I'm the Customer. Is Anybody Listening?" American Teleservices Conference, San Diego, CA, September 27, 2005.
- Melevin, Paul, William J. Hauser & AnneMarie Scarisbrick-Hauser, "Career Opportunities for Sociologists in State Government." Annual Meeting of the American Sociological Association, Philadelphia, Pa., August 14, 2005.
- Lewison, Dale M., AnneMarie Scarisbrick-Hauser, Lance Davis, and William J. Hauser, "Managing the Interface Between Marketing Analytics and Creative Marketing", Marketing Management Association Conference, Chicago, IL, March 18, 2005.
- Hauser, William J., "Oh, Now I Get It. Using Applied Sociology in Marketing Classes", Annual Meeting of the Society for Applied Sociology, Bethesda, MD, November 6, 2004.
- Hauser, William J., "Nostradamus Knows Sociology: Client Centered Futurism", Annual Meeting of the Society for Applied Sociology, Bethesda, MD, November 5, 2004.
- Hauser, William J, Lance Davis, AnneMarie Scarisbrick-Hauser, and Dale M. Lewison, "The Road Best Traveled: The Marriage of Good Creative with Good Data in Direct Interactive Marketing", 2004 Conference on Emerging Issues in Business and Technology, Myrtle Beach, SC, October 29, 2004.
- Hauser, William J. and Dale M. Lewison, "Creating the Comprehensive Direct Interactive Marketing Program", Direct Marketing Educator's Conference, DMA Annual Meeting, New Orleans, LA, October 17, 2004.
- Hauser, William J., Invited discussant on paper titled "Measuring Perceived Interactivity for Web Sites: Scale Development and Validation", Direct Marketing Educator's Conference, DMA Annual Meeting, New Orleans, LA, October 17, 2004.
- Hauser, Bill, "Through the Looking Glass: An Identity Crisis in Sociology?", Organizer & Chair, President's Plenary Panel, Annual Meeting of the Society for Applied Sociology, New Orleans, LA, October 16, 2003.
- Hauser, William J. and AnneMarie-Scarisbrick-Hauser, "Returning to Normal: Community Responses to Traumatic Events," Annual Meeting of the Society for Applied Sociology, Sacramento, CA, October 19, 2002.
- Hauser, William J., "The Varieties of Applied Sociology," Panel Discussion, Annual Meeting of the Society for Applied Sociology, Dallas, TX, October 29, 1999.
- Hauser, William J., "Marketing Your Kids' Products to Grandparents," International Institute for Research Conference on Consumer Kids, New Orleans, LA, October 20, 1998.
- Hauser, William J., "Ten Commandments for Research Clients," American Marketing Association Cleveland Chapter, Workshop on Observational Research, March 31, 1998.
- Hauser, William J., "I See What You Mean: Using Observational Techniques to Study Consumer Behavior," Meeting of the American Marketing Association (Cleveland Chapter), February 11, 1998
- MANUSCRIPTS/EDITED VOLUMES
- Hauser, William J. and Dale M. Lewison (volume editors), Volume 1: Interactive and Multi-Channel Marketing in Marketing in the 21st Century, Praeger Perspectives 4 Volume set, Forthcoming 2007.
- Thomas, Andrew R., Dale M. Lewison, William J. Hauser, and Linda M. Foley,
Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best
Customers. Praeger Publishers, Forthcoming November, 2006.
- Hauser, William J. and AnneMarie Scarisbrick-Hauser, Society's Child: The Sociology of Rock and Roll. Manuscript expected to be completed in Summer 2007.
- OTHER PUBLICATIONS:
- Hauser, Bill, senior contributing author in Mental_Floss Presents Forbidden Knowledge, Will Pearson, Mangesh Hattikudur and Elizabeth Hunt (eds), New York: Harper Collins, Inc., (November, 2005).
- Hauser, Bill, "Blues Clues: A Beginner's Guide to the 9 Greatest Moments in Blues History."Mental_Floss Magazine, Volume 4, Issue 1 (January 2005), pages 50-55.
- Hauser, Bill and Scott Speck, "Music" in Mental _Floss Presents Condensed Knowledge, Will Pearson, Mangesh Hattikudur and Elizabeth Hunt (eds), New York: Harper Collins, Inc., (April, 2004), Pp. 173-194.
- Hauser, Bill, "Playing Dead: The Morbid Origin of Kid Games". Mental_Floss Magazine, Volume 3, Issue 1 (January 2004), pages 26-27.
- Hauser, Bill, "10 Political Moments in Rock 'n' Roll". Mental_Floss Magazine, Volume 2, Issue (April 2003), pages 42-45.
- Scarisbrick-Hauser, AnneMarie and William J. Hauser, "Applied Sociology: A Collection of Course Syllabi," Compiled and edited for the American Sociological Association, Teaching Resources Center,1997.
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| Awards: |
- 2008, Volunteer of the Year
Victim Assistance Program Of Summit County/Furnace Street Mission, Akron, Ohio
- 2008, Distinguished Marketing and Sales Award
Sales and Marketing Executives, International, Akron, Ohio Chapter
- 2003, Community Builder Award
Summit County United Way
- 2001, Part-Time Teaching Award
University of Akron, Buchtel College of Arts & Sciences.
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