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Name: Douglas R. Hausknecht
Title: Interim Director, Department of Marketing
Associate Professor of Marketing and International Business
Department: Department of Marketing
Office: CBA 323 & 423
Phone: 330-972-5892
Fax: 330-972-5798
Email: hauskne@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format
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| Education: |
- Doctoral Degree:
- Doctor of Philosophy, 1988, University of Florida
Major: Marketing
Dissertation: "Consumer Satisfaction: An Extended Research Conceptualization"
- Master's Degree:
- Master of Business Administration, 1981, University of Florida
Major: Marketing
- Bachelor's Degree:
- Bachelor of Science in Agriculture, 1979, University of Florida
Major: Food Science
- Professional Training:
- Visiting Professor Program -- Advertising Education Foundation. Assigned to research department of Levine, Huntley, Schmidt & Beaver Advertising Agency. New York, New York 1989.
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| Professional & Academic Experience: |
Teaching Experiences:- Department of Marketing, The University of Akron
Associate Professor of Marketing 1990-present
(Associate Professor of International Business 1998)
- Department of Marketing, The University of Akron
Assistant Professor
1986-1990
- Graduate courses taught include Strategic Marketing Management and Consumer Behavior; Graduate Faculty Category II.
- Undergraduate courses taught include International Marketing, Principles of Marketing, Buyer Behavior, Promotional Campaigns, Marketing Research, Advertising, Essentials of Promotion, University Orientation
- Honors Preceptor for Marketing and International Business, 2003 to present. Supervise Senior Honors Projects.
- Huron University, South Kensington, London, England. Taught International Marketing, Independent Study in International Marketing Communications, and Marketing Practicum.
Five week program with University of Akron and Huron University Students. May-June 2002, 2003, 2004.
- Southeast Missouri State University. Instructed and supervised students during three-week European tour. May-June 2001.
- Ecole Superieure de Commerce et de Management (ESCEM), Tours, France. Taught International Marketing in two sections of upper level students enrolled in integrated international business program. January-February 2000.
- San Ignacio de Loyola, Lima, Peru. Accompanied students from The University of Akron to Peru and conducted seminars as a section of Special Topics in International Business, 6800:496. March 1999.
- Novgorod State University
Lectured on Introduction to Marketing and Advertising facilitated by Citizens Democracy Corps. May 1998. Novgorod, Russia.
- Odessa Institute of Enterprise and Law
Taught short course in Advertising. November-December 1997. Odessa, Ukraine.
- University of Western Australia
Invited as Visiting Fellow, February-June 1996. Courses taught include Promotional Strategy and Honours Seminar in Marketing. Perth, Western Australia.
- Innsbruck Summer School
Selected to teach Consumer Behavior and Advertising for the University of New Orleans' Summer School Program, Innsbruck, Austria, 1990.
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| Teaching Interests: |
- Research Design
- Global Marketing
- Consumer Behavior
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| Research Interests: |
- Consumer Satisfaction
- Advertising
- Public Policy
- Cross-cultural studies
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| Recent Publications: |
- Books:
- Owens, Deborah L. and Douglas Hausknecht (volume editors), Volume 4: Integrated Marketing Communications in Marketing in the 21st Century, Praeger Perspectives 4 Volume set, Forthcoming Spring 2007.
- Journal Articles:
- "A Hybrid-Multichannel Approach to Internet Marketing: Think Global, Act Locally," [with William Hauser and Jeffrey Dilts], International Journal of Internet Marketing and Advertising, accepted, Spring 2006.
- "Thinking Global, Acting Local: An Attribute Approach to Product Strategy," [with Bruce D. Keillor and R. Stephen Parker], Journal of Euromarketing 10 (Number 2, 2001), 27-48.
- "Measuring Cognitive Dissonance: A Multidimensional Scale,"[with Jillian C. Sweeney, Geoffrey N. Soutar, Psychology and Marketing, 17 (May 2000), 369-385.
- "The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau," [with Deborah L. Owens], Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 12(1999), 35-43.
- "After I Had Made the Decision, I...: Toward a Scale to Measure Cognitive Dissonance, [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior 11(1998), 119-127.
- "Collecting Information from Two Groups: A Comparison of Two Methods," [with Jillian C. Sweeney, Geoffrey N. Soutar, Raymond F. Dallin and Lester W. Johnson], Journal of the Market Research Society, 39, (April 1997), 397-418.
- "Unraveling the Mystery of Parents' Work," [with Nancy L. Jacobs, Tomasita Chandler], Early Childhood Education Journal, 24 (1996), 61-64.
- Proceedings Articles:
- "A Longitudinal Study of the Use of Children in Magazine Advertising," [with Janelle K. Hood, Tomasita Chandler, and Barbara Heinzerling], Proceedings of the Second Association for Consumer Research Asia-Pacific Conference, (1997), 1-7.
- "Defining and Investigating Advertorial Issues," [with J.B. Wilkinson and George E. Prough], Developments in Marketing Science, volume XIX Proceedings of the Academy of Marketing Science, ed: Elizabeth J. Wilson and Joseph F. Hair, Jr. (Coral Gables, FL: Academy of Marketing Science), (1996), 191-196.
- Cases, Games and Exercises:
- "Royal Appliance Manufacturing Company: Dirt Devil," in Basic Marketing: A Global-Managerial Approach, 13th Edition, William D. Perreault and E. Jerome McCarthy, (New York, NY: Irwin/McGraw-Hill, 1999), pp. 693-695.
- "Royal Appliance Manufacturing Company: Dirt Devil," video segment #25, video case #7 and teaching note to accompany Basic Marketing: A Global-Managerial Approach, 13th Edition, [with Thomas F. Sherer], video editors J.B. Wilkinson and Holt Wilson, (Boston, MA: Irwin/McGraw-Hill, 1999), video running time 15:55 minutes, instructors note pp. 123-128.
- Reviews/Abstracts/Non-refereed Papers:
- "European Disneyana: Ensign Magic Lanterns," [with Didier Ghez], Tomart's Disneyana 39(December 2000-January 2001), 38-39.
- Program Appearances:
- Papers Presented:
- "The Effect of Simplifying the Complaint Process: A Field Experiment," [with Deborah L. Owens], 1999 Conference on Consumer Satisfaction/Dissatisfaction and Complaining Behavior. (Las Vegas, Nevada).
- "I think, Therefore I Am...Queasy: Cognitive and Emotional Concepts of Dissonance," [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], 1997 Conference on Consumer Satisfaction/ Dissatisfaction and Complaining Behavior. (Snowbird, Utah).
- "A Longitudinal Study of the Use of Children in Magazine Advertising," Second Asia Pacific Conference of Association for Consumer Research, Perth, Western Australia, Australia, July 1996.
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| Awards: |
- Leadership Akron Class XXIII 2006-2007
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