 |
|
|
|
|
 |
| |
 |
|
Name: Dale M. Lewison
Title: Professor of Marketing.
Director of Taylor Institute
Department: Department of Marketing
Office: CBA 312
Phone: 330-972-5758
Fax: 330-972-5798
Email: ldale@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format |
|
|
 |
|
|
|
|
 |
 |
|
|
|
|
|
| Education: |
- Doctoral Degree:
- Doctor of Philosophy, 1974, University of Oklahoma
Majors: Marketing and Economic Geography
Minor: Distribution
Dissertation: "A Retail Site Evaluation Model"
- Master's Degree:
- Master of Arts, 1967, University of Oklahoma
Major: Economic Geography
Thesis: "An Economic Geography of the Wisconsin Tobacco Industry"
- Bachelor's Degree:
- Bachelor of Education, 1966, University of Wisconsin-Whitewater
Major: Education
|
| Return to top |
| Professional & Academic Experience: |
Teaching Experiences:
- Department of Marketing, The University of Akron
Professor
1981 - present
- Undergraduate courses taught include Marketing Principles, Direct Interactive
Marketing, Marketing Strategy, Management of Marketing Channels, Essentials of Retailing, and Strategic Retail Management.
- Graduate courses taught include Marketing Concepts, Strategic Retail Management, Marketing Information and Research and Competitive Business Strategies.
- Department of Marketing, University of Arkansas - Little Rock
Associate Professor
1977 - 1981
- Undergraduate courses taught include Principles of Marketing, Retailing, Marketing Channels, Purchasing, and Marketing Research.
- Graduate course taught includes Marketing Management.
- Department of Marketing, University of South Carolina
Assistant Professor
1974 - 1977
- Undergraduate courses taught include Principles of Marketing, Retail Merchandising, Retail Management, Marketing Channels, and Marketing Honors.
- Graduate courses taught include Marketing Management and Channels of Distribution.
- Division of Marketing, University of Oklahoma
Visiting Assistant Professor
1972 - 1974
- Undergraduate courses taught include Marketing Principles, Retail Management, Marketing Management, and Physical Distribution.
- Graduate course taught includes Marketing Research.
- Department of Geography and Geology, University of Wisconsin-Whitewater
Instructor
1967 - 1970
- Undergraduate courses taught include Earth Science, Economic Geography, World Regional Geography, Geography of Africa, Human Geography, and Cartography.
- Department of Geography, University of Oklahoma
Graduate Assistant
1966 - 1967
- Janesville Public Schools, Janesville, Wisconsin
Public School Teacher
1965
Administrative Experience:
- Department of Marketing, The University of Akron
Department Chair
1981 - 2007
- Taylor Institute for Direct Marketing, The University of Akron
Interim Director
2004 - present
|
| Return to top |
| Teaching Interest: |
- Information Not Available
|
| Return to top |
| Research Interests: |
- Information Not Available
|
| Return to top |
| Recent Publications: |
- Books and Supplements:
- Interactive and Multi-channel Marketing [Volume 2] in Marketing in the 21st Century, Praeger Perspective Volume Set, forthcoming 2007 (co-volume editor with William Hauser)
- Direct Marketing In Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers. Westport, CT: Praeger Publishers, 2007 (with Andrew Thomas, William Hauser, and Linda Foley)
- Retailing, Sixth Edition, Upper Saddle River, NJ: Prentice-Hall, 1997
- Retailing , Instructor Manual and Testbank, Upper Saddle River, NJ: Prentice-Hall, 1997
- Marketing Management: An Overview, Dallas, TX: The Dryden Press, 1996.
- Marketing Management: Instructor's Manual and Testbank, Dallas, TX: The Dryden Press, 1996.
- Journal Articles:
- "The Service Encounter in a Multi-Nation/Multi-Culture Context." [with Bruce Keillor and F. Thomas M. Hult] Journal of Services Marketing [in press]
- "Student Target Marketing Strategies for Universities" Journal of College Admissions, Summer 2007, (with Jon Hawes)
- "Creating the Comprehensive Direct Interactive Marketing Program" [with William Hauser] Journal for Advancement of Marketing Education, Volume 6 (Summer 2005], 1-9.
- "The Service Encounter in a Multi-Nation/Multi-Culture Context." [with Bruce Keillor and F. Thomas M. Hult] Journal of Services Marketing [Accepted for publication]
- "Political Imperatives and Firm-Level Political Activities: A Study of U.S. Multinationals (with B. Keillor), International Business and Economics Research Journal, June 2003, 2(6).
- "Examining the Impact of Physical and Nonphysical Product Attributes on the Selection, Shopping and Convenience Products: A Comparison of French and Malaysian Consumers," (with S. Widmier and B. Keillor), Journal of Euromarketing, 2002, 11(4).
- Cases, Games and Exercises:
- "Consignment Retailing: A New Retailing Format or a Used Business Concept," (with Michael d'Amico), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 754-755.
- "Entertaining Retailing: Creating an Exciting Shopping Experience," (with Michael d'Amico), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 757-758.
- "Wal-Mart: Dealing with Employee Morale," (with Jon Hawes), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 766-767.
- "The Limited, Inc.: Reviewing Its Mall-Based Strategy," (with Michael d'Amico and Frederick T. Stein), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Halla, 1997), 777-779.
- "The Limited Stores: Reconsidering Its Brand Strategy," (with Michael d'Amico and Frederick T. Stein), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 784-785.
- "Hallmark Card Shoppes: Reshuffling the Deck for a New Card Game," (with Jon Hawes), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 766-767.
- "The Limited Stores: Assessing an Advertising Campaign (with Michael d'Amico and Frederick T. Stein), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 791.
- "Disney Institute: A Mickey Mouse Experience for Aging Baby Boomers," (with Jon Hawes), Retailing, 6th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 828-829.
- "Goodyear Tires: Power and Conflict in the Marketing Channel," (with James Strong), Retailing, 5th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997),
- "United Colors of Benetton: Shock Ads, Social Responsibility, and Specialty Retailing (with James Strong), Retailing, 5th Edition, Dale M. Lewison (Upper Saddle River, NJ: Prentice-Hall, 1997), 633-635.
- Paper Presentations:
- "Managing the Interface Between Marketing Analytics and Creative Marketing" Marketing Management Association Conference, Chicago, March 18, 2005. (with AnneMarie Scarisbrick-Hauser, Lance Davis, and William Hauser).
- "Raking It In - Developing New Income Streams for the Academic Department" presented at the Marketing Management Association Fall Conference, Kansas City, MO, October 2005
- "Direct Interactive Marketing Education - A New Beginning" TMC Speech World Conference, Dallas, Texas May 24, 2005.
- "Creating the Comprehensive Direct Interactive Marketing Program" presented at the Direct Marketing Educator's Conference, New Orleans, Louisiana, October 17, 2004.
- "Operationalizing Faculty, Student, and Program Assessment: Tools, Policies, and Procedures," presented at the Marketing Management Association Spring Conference, Chicago, IL, March 1997.
- "Assessment of Business Programs," presented at the Marketing Management Association Spring Conference, March 1997.
- Editor :
- Co-editor, Journal of Marketing Management, a publication of the Marketing Management Association, 1996-present.
- Co-editor, Retailing and Retail Management Newsletter, a publication of the American Marketing Association, Retailing and Retail Management Special Interest Group, 1995-1998.
|
| Return to top |
| Awards: |
- Outstanding Teacher Award by Pi Sigma Epsilon, the University of Arkansas, Little Rock, 1980.
- Honors:
- Elected to Golden Key, 1993.
- Elected to Omicron Delta Kappa, 1994.
- Elected to Delta Sigma Pi, 1986.
- Elected to membership in Mu Kappa Tau (National Honorary Marketing Fraternity), The University of Akron, 1983.
- Elected to Beta Gamma Sigma (National Honorary Business Fraternity), the University of Arkansas, Little Rock, 1979.
- Elected to membership in Gamma Theta Epsilon (National Honorary Geography Fraternity), the University of Wisconsin-Whitewater, 1965.
|
Return to Previous Page
|
|
