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Name: Dr. Linda M. Orr
Title: Assistant Professor
Department: Department of Marketing
Fisher Institute for Professional Selling
Office: CBA 307
Phone: 330-972-5447
Fax: 330-972-5798
Email: linda@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format |
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| Education: |
- Doctor of Philosophy, Business Administration, (2005)
- University of Mississippi, University, MS
Major Area: Marketing
Minor Area: Psychology and Statistics
- Masters of Business Administration, (1998)
- Middle Tennessee State University, Murfreesboro, TN
- Bachelor of Business Administration, (1996)
- Middle Tennessee State University, Murfreesboro, TN
Major Area:Marketing
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| Professional & Academic Experience: |
Academic Experience- Assistant Professor of Marketing
- The University of Akron, Akron, OH, August 2005-Present
- Marketing Adjunct Instructor
- Pennsylvania State University, Beaver Campus, Monaca, PA, June 2004-June 2005
- Marketing Instructor for Online Independent Study Courses
- The University of Mississippi, University, MS, January 2001- August 2005
- Marketing and Management Instructor
- Pellissippi State Technical Community College, Knoxville, TN, January 1999-July 2000
- Graduate Teaching and Research Assistant
- The University of Mississippi, University, MS, August 2000- May 2003
- Graduate Teaching and Research Assistant
- Middle Tennessee State University, Murfreesboro, TN, August 1997- December 1998
- Undergraduate Courses Taught
- Sales Management
- Marketing Strategy
- Professional Selling (also called Personal selling or Buyer-Seller Communications)
- Marketing Strategy
- Integrated Marketing Communications
- Strategy/Business Policy (capstone course)
- Management Strategy and Project Planning
- Principles of Marketing
- Retailing
- Advertising
- Promotion
- Consumer Behavior
- Team Leadership
- Relationship Marketing and Services Marketing
- Principles of Management
- Graduate Courses Taught
- Competitive Business Strategies
- Sales Management
Professional Experience
- Consulting and Executive Education Experience
- Hitchcock, Fleming and Associates (2008): data mining for client
- Suarez (2008): Customer lifetime value modeling and segmentation
- Infocision (2009): Project to increase direct mailer effectiveness for non-profits.
- Midwest Industrial Supply (2008): Examined marketing strategy and focused on how to expand business into mining, municipal, and international arenas.
- Nicole Jeffrey’s Day Spa and Salon (2007): Examined marketing strategy and focused on how to promote business, increase awareness, and increase male clientele.
- Pinnacle Sports Facility (2006): Examined marketing strategy as part of a three-part class project
- Roadway Express (2005): Developing a measure of return on investment (ROI) for direct marketing and sport sponsorship programs
- United Parcel Service (UPS) (2003): Examined customer satisfaction, brand equity, and the effect of the addition of retail outlets to the firm’s strategy
- Assistant Marketing Director
- Warner Bros. Records, Nashville, TN
Maintained relationships with current dealers. Analyzed and tracked sales data.
Identified, developed, and maintained new markets.
Developed and designed a new catalog of artists and records.
Increased sales over 300% in six months. - Customer Service Representative
- Ford Motor Credit, Nashville, TN
Developed and proposed financial solutions to customer credit problems.
Organized and computed financial extensions, contract rewrites, and finance charges.
- Restaurant Industry Experience
- Restaurant Buyer and Beverage Manager, Kobe Steaks, Nashville, TN.
- Event Manager and Floor Supervisor, Gaylord Entertainment/Opryland USA, Nashville, TN.
- Service and Cash Manager, Chattanooga Choo-Choo, Chattanooga, TN.
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| Teaching Interests: |
- Information Not Available
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| Research Interests: |
- Information Not Available
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| Recent Publications: |
- Refereed Journals
- ”A Re-Inquiry of Hofstede’s Cultural Dimensions: A Call for 21st Century Cross-Cultural Research”, Marketing Management Journal, in press (2008), with William J. Hauser
- ”Exploring Ethical Issues Surrounding Information Technology and Sales Force Productivity: A Qualitative Field Study”, Journal of Business Research, (2007), 60 (11), 1198-1205. With Alan J. Bush, Victoria D. Bush, and Richard A. Rocco.
- ”Symbolic Money Meanings: Refinements in Conceptualization and Measurement”, Psychology and Marketing, (2007), 24(9), 743-761. With Gregory M. Rose.
- ”Practice Makes Perfect: A Case Study for Skill Development”, The Journal of Selling & Major Account Management, (2006), 6(2), 60-67, with Michael J. Williams, Michael and Jon M. Hawes.
- ”Building Skills with Professional Activity Reports”, Marketing Education Review, (2006), spring (16), 35-40, with Jon M. Hawes.
- ”The Marketing and Ethical Implications of Advertising to Children”, The National Social Science Journal, (2000), 15(1), article number 13, with Ronald H. Moser.
- Refereed Journal Articles Under Review
- ”An Investigation of Marketing Exploration and Exploitation: Impact on Marketing Capabilities and Firm Performance”, Journal of Marketing Research, originally submitted June 2008, received revise and resubmit August 2008, plan to resubmit October 2008, with Douglas W. Vorhies and Victoria D. Bush.
- ”The Contextual Implications of Negative Political Advertising on Other Advertisements: What You Don’t Know Can Hurt You”, Journal of Advertising, under first review, submitted August 2008, with Angela McMillan and Deborah Owens.
- ”Sales Managers’ Perceptions of Sales Force Automation and Codes of Ethics: An Exploratory Investigation”, Journal of Business Ethics, under first review, submitted August 2008, with Victoria D. Bush and Alan J. Bush.
- ”Leveraging Firm-Level Marketing Capabilities with Marketing Employee Development: Implications for Performance”, Strategic Management Journal, under first review, with Douglas W. Vorhies and Victoria D. Bush.
- Books, Book Chapters, and Supplements
- Orr, Linda M. and Jon M. Hawes (2007), Company and Customer Relations, Volume 3, Linda M Orr and Jon M. Hawes (Eds.), in Marketing in the 21st Century, Bruce Keillor (Ed.), Praeger Publishers: Westport, CT.
- Orr, Linda M. (2007), "What Does Relationship Marketing Really Mean?" Chapter in Company and Customer Relations, Volume 3 in Marketing in the 21st Century, Praeger Publishers: Westport, CT.
- Fields, Ingrid, Michael F. d'Amico, and Orr, Linda M. (2007), "It's all about Money and the Bottom Line: Creating and Measuring Sales Effectiveness," Chapter in Company and Customer Relations, Volume 3, Linda M Orr and Jon M. Hawes (Eds.), in Marketing in the 21st Century, Bruce Keillor (Ed.), Praeger Publishers: Westport, CT.
- DiLauro, Jason and Orr, Linda M. (2007), "Learning From Your Customers: Building Market Feedback into Innovation," Chapter in Company and Customer Relations, Volume 3, Linda M Orr and Jon M. Hawes (Eds.), in Marketing in the 21st Century, Bruce Keillor (Ed.), Praeger Publishers: Westport, CT.
- Orr, Linda M. and Victoria D. Bush (2007), "The Ethics of Managing Customer Information: Can Customer Relationship Management Backfire?" Chapter in Company and Customer Relations, Volume 3, Linda M Orr and Jon M. Hawes (Eds.), in Marketing in the 21st Century, Bruce Keillor (Ed.), Praeger Publishers: Westport, CT.
- Thomas, Andrew R. Dale M. Lewison, William J. Hauser, and Linda M. Foley, (2006), Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping the Best Customers, Praeger Publishers: Westport, CT.
- Foley, Linda M., "Competitor Analysis: Assessing Competitive Formats and Advantages," (2006), Chapter in Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping the Best Customers.
- Foley, Linda M. (2006), "Adaptation and Innovation: Modifying and Changing Direct Marketing Processes," Chapter in Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping the Best Customers.
- Ann Fleming and Linda M. Foley (2006), "Fulfillment and Service: Meeting and Exceeding the Customer's Expectations," Chapter in Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping the Best Customers.
- Ann Fleming and Linda M. Foley (2006), "Measurement and Assessment: Analyzing and Interpreting Performance Results," Chapter in Direct Marketing in Action: Cutting Edge Strategies for Finding and Keeping the Best Customers.
- Horton (Foley), Linda M. (2002), The First Twenty-Five Years of the International Journal of Intercultural Relations: Cumulative Author and Subject Index, (with introduction by Linda M. Horton and Richard T. Foley), Elsevier Scientific, Ltd. Pp 1-199.
- Research Grants and Awards
- American Marketing Association (AMA) Sales Special Interest Group/Direct Selling Education Foundation (DSEF) Sales Dissertation Research Grant (2003), ($2,000), Executive report submitted 2005.
- Pennsylvania State University's Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award Competition, (2003).
- Hearin Foundation Summer Research Grant (2001). Consumer Attitudes Toward Money: Scale Development and Validation, received grant with Gregory M. Rose, ($10,000).
- Office of Naval Research (2000). Examining Cross-Cultural Values: Synthesis and Measurement, received grant with Gregory M. Rose and Jeffery G. Blodgett, ($97,632).
- Referred Proceedings Articles
- Foley, Linda M., Victoria D. Bush and Douglas W. Vorhies (2007), "Internally and Externally-Focused marketing Capabilities," Proceedings American Marketing Association (AMA) Winter Educators Conference, San Diego, CA, in press.
- Vorhies, Douglas W., Linda M. Foley, and Victoria D. Bush (2007), "Organizational Market Information Processing and Market Learning Capabilities: Implications for Creativity and Performance," Proceedings American Marketing Association (AMA) Winter Educators Conference, San Diego, CA, in press.
- Gregory Rose and Linda M. Foley (2007), "Symbolic Money Menaings: Conceptualization and Measurement," Proceedings Society for Consumer Psychology, Las Vegas, NV, in press.
- Blodgett, Jeffery, Gregory Rose, Linda M. Foley and Aysen Bakir, (2005), "A Test of the Validity of Hofstede's Cultural Dimensions," Proceedings Cross-Cultural Research Conference, Cancun, Mexico, Lenard Huff (Ed.), forthcoming.
- Foley, Linda M., Douglas W. Vorhies and Victoria D. Bush (2005), "Organizational Learning and Dynamic Marketing Capabilities - Implications for Organizational Performance," Proceedings American Marketing Association (AMA) Winter Educators Conference, San Antonio, TX, Kathleen Seiders and Glenn B. Voss (Eds.), 138-139.
- Baca, Erin, Gregory M. Rose, and Linda M. Horton Foley (2004), "Consumer Susceptibility to Interpersonal Influence in High and Low Context Cultures," Proceedings Academy of Marketing Science 2004 Conference, Vancouver, Canada, 30.
- Foley, Linda M. Horton and Foley, Richard T. (2004), "A Strategic and Theoretical Approach to Evaluating Marketing Distance Education," Proceedings 28th Annual Marketing Educators' Association Conference, Beverlee B. Anderson and Deborah Cours (Eds.), Las Vegas, NV, 68.
- Rose, Gregory M., Linda Horton (Foley), Jeffrey J. Blodgett, Bongjin Cho, and Maja Makeovec Brencic (2001), "Assessing Cross-Cultural Values: Synthesis and Measurement," Proceedings of the 8th Cross Cultural Research Conference, Sponsored by the Association for Consumer Research and the American Psychological Association, Oahu, Hawaii, Terrence Witkowski and Scott Smith (Eds.), on CD-Rom, 1-5.
- Horton (Foley), Linda M., Gregory M. Rose, and Jeffery G. Blodgett, (2001), "A Synthesis of Cross-Cultural Values," Proceedings of the 2nd Biennial Congress of the International Academy for Intercultural Research, Dan Landis (Ed.), University, MS, 101.
- Moser, H. Ronald and Linda M. Horton (Foley), (1999), "The Marketing and Ethical Implications of Advertising to Children," National Social Science Association Perspectives Journal, Las Vegas, NV, 35.
- Working Papers
- ”Temporary workers and their impact on productivity”, Plan to submit to Sloan Management Review, with Andrew R. Thomas
- ”Diversity capabilities and Organizational Performance”, all data collected, targeted to the Journal of Business Research, with Victoria Bush and Douglas Vorhies.
- ”Organizational Market Information Processing and Market Learning Capabilities: Implications for Performance”, targeted toward the Journal of Marketing, with Victoria Bush and Douglas Vorhies.
- ”Determining the best length and timing of direct mailers”, with Andrew Thomas
- ”Education is a Process not a Place: A Strategic and Theoretical approach to Marketing Distance Education Programs”, working on manuscript with William Hauser.
- ”The State of Current Marketing Research: A Quantitative Analysis of the Need for Replications and Unification”
- ”Examining Cross-Cultural Values: Synthesis and Measurement”, all data collected from over twenty countries for a total of almost 4,000 respondents; targeted to Journal of Consumer Research
- Professional Activities
- Papers Presented:
- ”Adaptive Marketing – Assessing the Past and Planning the Future”, (2008) Presentation at Interaction 2008 conference, Akron, OH.
- Foley, Linda M. Horton (2004), "The Moderating Role of Organizational Culture and Cultural Diversity in Business-to-Business Selling Encounters," Winner of the Direct Selling Education Foundation Doctoral Dissertation Award, Presented at the American Marketing Association Winter Educators' Conference, Special session honoring the winners, Scottsdale, AZ.
- Rose, Gregory M., Jeffery G. Blodgett, and Linda M. Horton (Foley), (2001), "Integrating, Conceptualizing, and Exploring Cross-Cultural Values," Research report to sponsor, Mississippi Consortium for Military Personnel Research sponsored by Navy Personnel Research Science and Technology Office (NPRST) and the Universities of Mississippi and Memphis (also presented on July 20, 2001).
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| Awards: |
- First place professor for Standard Register’s “Sales Idol” (2007).
- Office of Naval Research, Fellowship, $20,000 (2000-2003).
- University of Mississippi Graduate School's Honors Scholarship, $8,000 (2000-present).
- University of Mississippi, School of Business Administration Fellowship, approximately $30,000 (2000-2003).
- Society for Marketing Advances Doctoral Consortium Fellow, March 2001.
- Selected to represent the University of Mississippi at the Institute for Research on Intercultural Cooperation and announcement of Geert Hofstede's (2001) edition of Culture's Consequences, April 2001, in Tilburg, Netherlands.
- Beta Gamma Sigma: Honorary society for academic excellence in business majors, inducted 1996.
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