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Name: Deborah Lynn Owens, Ph.D.
Title: Associate Professor of Marketing and International Business
Department: Department of Marketing
Office: CBA 305
Phone: 330-972-8079
Fax: 330-972-5798
Email: deb@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
Curriculum Vitae: Download in PDF format |
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| Education: |
- Doctoral Degree:
Kent State University
Kent, Ohio
Doctor of Philosophy, Graduated, December 1995
Major: Marketing
Minor: International Business
- Masters Degree:
Kent State University
Kent, Ohio
Business Administration
August, 1991
- Bachelor’s Degree:
The Ohio State University
Columbus, Ohio
B.S. Industrial and Systems Engineering
August, 1978
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| Professional & Academic Experience: |
- ACADEMIC EXPERIENCE
- Teaching Experiences:
- Associate Professor of Marketing and International Business
Department of Marketing
The University of Akron
2002 to present
- Assistant Professor of Marketing and International Business
1996 to 2002
Undergraduate courses taught: Marketing Principles, Buyer Behavior, Marketing Research, Promotional Campaigns, Career Management, Workshop: Free Enterprise
Graduate courses taught: Marketing Concepts, Business Research Methods, Innovative Marketing Strategy.
- Visiting Instructor of Marketing
Department of Marketing
The University of Akron
1995 to 1996
Undergraduate courses taught: Marketing Principles, Buyer Behavior
- Kent State University
Kent, Ohio
Part-time Instructor of Marketing
Undergraduate courses taught: International Marketing, Logistics
- Walsh University
Canton, Ohio
Part-time Instructor in Graduate Program
1993
Graduate courses taught: Marketing Management
- BUSINESS EXPERIENCE
- Children’s Hospital Medical Center of Akron
Akron, Ohio
Assistant Director, Nursing Administration
1989 to 1993
Responsible for capital and operational budgets in all inpatient nursing units, emergency room, ambulatory clinics, surgery and renal dialysis unit. Coordinated planning, training and implementation of new information systems, renovation and construction work, including a new renal dialysis center, and outpatient clinics. Reported to the Vice President of Nursing.
- Management Engineer
1980 to 1989
Was responsible for the establishment of a new in-house management engineering concept. Served as the project leader for studies and workflow redesign in the areas of systems analysis and computerization, staff productivity, space utilization and overall enhancement of customer service. Reported to the Chief Operating Officer.
- Ohio State University Hospitals
Columbus, Ohio
Management Engineer
1979 - 1980
Application of systems analysis, mathematical modeling, and computer simulation to improve workflow, productivity, and overall hospital operations and customer satisfaction. Reported to Chief Operating Officer.
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| Teaching Interest: |
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- Service and Applied Field learning Experiences
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| Research Interests: |
- Political Marketing
- Celebrity Marketing
- Satisfaction Research
- Word-of-Mouth Marketing and International Marketing Strategy
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| Recent Publications: |
- Refereed Journal Articles:
- Keillor, Bruce D., William Hauser and Deborah L. Owens (2006), "Kotler’s ‘Mega Marketing’, Political Activities and Firm Performance in the Domestic Marketplace", Marketing Management Journal, Volume 16, Issue 1 (Spring 2006), pages 19-31.
- Keillor, Bruce D., Timothy J. Wilkinson and Deborah L. Owens (2005), "Threats to International Operations: Dealing with Political Risk at the Firm Level," Journal of Business Research, 58 (5), 629-635.
- Keillor, Bruce , Deborah L. Owens, and Timothy Wilkinson (2004), "Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications," Review of Business Research,
- Keillor, Bruce D., Tomas M. Hult, and Deborah L. Owens (2002), "An Empirical Investigation of Market Barriers and the Political Activities of Individual Firms," International Journal of Commerce and Management., 12 (2), 89-106.
- Keillor, Bruce and Deborah L. Owens (2001), "Influencing Factors and Socially Desirable Responses Biases in an International Context," Journal of International Marketing and Exporting,
- Owens, Deborah L., Michael Hardman, and Bruce D. Keillor (2001), "The Differential Impact of Price Related Consumer Promotions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation," Journal of Promotion Management, 6 (2), 113-131.
- Keillor, Bruce D., Deborah L. Owens and Charles E. Pettijohn (2001),"A Cross-Cultural/Cross-National Study of Influencing Factors and Socially Desirable Response Biases," International Journal of Market Research, 43 (1), 63-84.
- Owens, Deborah L. and Jon M. Hawes, (2000), "Advanced Elastomer Systems," Case Research Journal, Volume 20, Issue 1, February 2000. 20 (1), Winter, 69-96.
- Owens, Deborah L., Wilkinson, Timothy J. and Bruce D. Keillor (2000), "A Comparison of Product Attributes in a Cross-Cultural/Cross-National Setting," Marketing Management Journal, 10, (2),1-11. Formerly knows as the Journal of Marketing Management.
- Hawes, Jon M., James T. Strong, and Deborah Owens, (1999), "Business Marketing Sales Interactions," Advances in Business Marketing and Purchasing, 9, pp. 167-180.
- Owens, Deborah, Jon M. Hawes, and Michael F. d’Amico (1999), "Evaluating a Firm’s Customer Service Department," Journal of Professional Marketing and Management, 19 (2), 115-127.
- Owens, Deborah L. and Douglas R. Hausknecht, (1999), "The Effect of Simplifying The Complaint Process: A Field Investigation," Journal of Consumer Satisfaction and Complaining Behavior, Volume 12.
- Cases, Games and Exercises:
- Owens, Deborah and Jon Hawes, (2004), "Advanced Elastomer Systems: Market Strategy for a New, Technical Product", in Business Marketing Management, Michael D. Hunt and Thomas W. Speh., Thompson, South-Western .
- Owens, Deborah (2004), "Clean Shower: New Product Development and Launch Strategy", in Basic Marketing, 15th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 2004, McGraw-Hill Irwin.
- Prough, George, Deborah Owens, and John Montgomery (1999), "Goodyear’s Aquatred Tire: An Integrated Marketing Campaign History: A Case History." in Basic Marketing, 13th ed., William D. Perreault, Jr. and E. Jerome McCarthy, 1999, McGraw-Hill Irwin.
- Book Supplemental Material:
- Owens, Deborah (2005), Business Plan Project Workbook, Glencoe McGraw-Hill, New York, New York. .
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| Awards: |
- Faculty Award, National Residence Hall Honorary, L. Hansford Chapter, 2005
- Lone Star Fraternity, Faculty of the Year, 2001-2002
- Outstanding Educator Award, Panhellenic Council, 2000
- Outstanding Educator Award, Panhellenic Council, 1999
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