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Name: William L. Shanklin
Title: Visiting Professor
Department: Department of Marketing
Office: CBA 303
Phone: 330-972-5819
Fax: 330-972-5798
Email: ws@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804 |
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| Education: |
- Doctor of Business Administration, University of Maryland, 1972 (major in marketing, minors in finance and statistics.)
- Master of Business Administration, University of Kentucky, 1969
- Bachelor of Science, Western Kentucky University, 1967.
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| Professional & Academic Experience: |
- Worked for and consulted in numerous companies, ranging from Fortune 500 firms to small businesses.
- Was part of the executive turnaround team for a NASDAQ company.
- Served on the boards of directors of public and private companies, as well as not-for-profit organizations.
- Has been a member of the faculty of four universities and also taught U. S. Army officers at two military posts.
- Speaker to many business conventions.
- Served in U.S. Army and U.S. Army Reserves. Member of American Legion.
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| Teaching Interests: |
- Marketing Strategy
- Entrepreneurship
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| Research Interests: |
- Marketing Strategy, especially marketing of high technology
- Sports Marketing
- Entrepreneurship
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| Recent Publications: |
- Monographs
- Stoking the Small Business Engine: Guidelines for Communities Seeking to Develop Assistance Programs and Infrastructure Conducive to Fostering Business Start-Ups and Growing Small Firms With Potential (Kansas City, Missouri: The Center for Entrepreneurial Leadership, Ewing Marion Kauffman Foundation, 1996). [Co-authored] This project was sponsored and funded by The Center for Entrepreneurial Leadership.
- Articles
- "Canaries in the High-Tech Mine," Marketing Management, May/June 2007, pp. 37-41.
- "Planning for the Unknown," Family Business, Spring 2006, pp. 56-59.
- "The Perfect Storm for Disruptive Technologies," Marketing Management Journal, Spring 2005, pp. 172-178. [co-authored]
- "What Businesses Can Learn from the Movies," Business Horizons, January-February 2002, pp. 23-28.
- "Creatively Managing for Creative Destruction," Business Horizons, November-December 2000, pp. 29-35.
- "Export Assistance Needs for Small Business: Are They Being Met?" Economic Development Review, March 2000, pp. 26-28. [co-authored]
- "Cultivating Home-Grown Entrepreneurship," Economic Development Review, Fall 1999, pp. 77-81. [co-authored]
- "Revitalization Strategies for Second-Tier Defense Companies," in Gerald I. Susman and Sean O’Keefe (editors), The Defense Industry in the Post-Cold War Era: Corporate Strategies and Public Policy Perspectives (New York: Pergamon, 1998), pp. 189-202.
- "The Wall: How Mary Kay Cosmetics Knocks it Down," Marketing Management, Winter 1999, pp. 42-46. [co-authored]
- "Putting the Firm Through an Annual Checkup," The Ohio CPA Journal, October-December, 1998, pp. 43-44. [co-authored] Reprinted in Selected Readings 2000--Management of a Practice (New York: American Institute of Certified Public Accountants, 2000), pp. 19-20.
- "Stoking the Small Business Engine," Business Horizons, January-February, 1998, pp. 27-33. [co-authored]
- "Retreat to Compete," The Ohio CPA Journal, July-September, 1997, pp. 43-44. [Co-authored] Reprinted in AICPA MAP Selected Readings (New York: American Institute of Certified Public Accountants, 1998), pp. 37-38.
- "Creative Destruction as a Market Strategy," Research Technology Management, May-June 1997, pp. 33-40. [co-authored] Condensed version reprinted in Inside R & D, (John Wiley & Sons, Inc.), September 10, 1997, pp. 4 & 7-8. Article was recorded for listening on the Industrial Research Institute’s audio tape series.
- "Crafting Strategies for Global Marketing in the New Millennium," Business Horizons, September-October 1996, pp. 11-16. [co-authored] Reprinted in Fred H. Maidment, editor, Annual Editions: International Business (New York: Dushkin/McGraw-Hill, 1998).
- "All Partners are not Created Equal: Partner Appraisal and Performance Planning," Ohio CPA Journal, December 1996, pp. 17-19. [co-authored]
- "All Partners are not Created Equal: Partner Identification, Training, and Development," Ohio CPA Journal, June 1996, pp. 6-8. [co-authored]
- "Selecting Sports Personalities as Celebrity Endorsers," Journal of Promotion Management, Volume 4, Number 1, 1996, pp. 1-11. [co-authored]
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| Awards: |
- Has won awards for both teaching and writing.
- Member of Beta Gamma Sigma.
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