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Name: PRASHANT SRIVASTAVA
Title: Assistant Professor
Department: Department of Marketing
Office: CBA 308
Phone: 330-972-5270
Fax: 330-972-5798
Email: srivast@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325-4804
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| Education: |
- Ph.D., Marketing 2006
- Oklahoma State University, Stillwater, OK
- M.B.A., May 2000
- Oklahoma State University, Stillwater, OK
- B.S., Nautical Sciences, June 1992
- University of Bombay, Bombay, India
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| Professional & Academic Experience: |
- Academic Experience
- Assistant Professor, The University of Akron: August 2006-Current
- Graduate Teaching Associate, Oklahoma State University: January 2002 to July 2006.
- Graduate Courses Taught:
- Fall 2008: Business Research Methods (6600:640)
- Undergraduate Courses Taught:
- Spring 2007: E-Marketing Practices (6600:425:008)
- Fall 2006 & Spring 2007: Marketing Research and Analytics (6600:335:001 & 800)
- Fall 2004 to Summer 2006: Supply Chain Management (MKTG 4223)
- Summer 2004: Marketing Research (MKTG 4333)
- Summer 2002 to Spring 2004: Principles of Marketing (MKTG 3213)
- Professional Activities
- Member of the Editorial Review Board for Journal of Business and Industrial Marketing.
- Member of the Editorial Review Board for Issues in Innovation.
- Ad hoc Reviewer, Industrial Marketing Management.
- Session Chair, Association of Collegiate Marketing Educator’s 35th Annual Conference, Houston, TX, March 2008.
- Session Chair, Direct Marketing Educational Foundation 18th Annual Robert B Clarke Educators’ Conference, San Francisco, CA, October 15, 2006.
- Ad hoc Reviewer, Journal of Business and Industrial Marketing, 2006 - Current.
- Ad hoc Reviewer, Journal of Product Innovation Management, 2006 - Current.
- Attended Sales and Marketing Executive International annual meeting at Akron, OH in September, 2006
- Judge and Moderator, 16th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 24, 2005.
- Reviewer, American Marketing Association, Summer Educators' Conference (2003), Chicago, IL.
- Member, Graduate and Professional Student Government Association (GPSGA), 2004-2005.
- Professional Experience
- Marine Business Consultant, Poten & Partners, New York, NY 2000-2001
- Chief Officer, Dynacom Tankers Management Ltd., Athens, Greece 1995-1998
- Second Officer, Shipping Corporation of India Ltd., Mumbai, India 1992-1995
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| Teaching Interests: |
- Marketing Research
- Database Marketing
- E-Marketing
- Marketing Strategy
- Marketing Management
- Principles of Marketing
- Supply Chain Management.
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| Research Interests: |
- B2B E-commerce
- Database Marketing and Data mining
- New Product Development
- Strategic Alliances
- Organizational Learning.
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| Recent Publications: |
- Peer-reviewed Journal Publications
- "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?" (with Goutam Chakraborty and Fred R. Marshall) Journal of Business and Industrial Marketing. 22 (1), 20-28. 2007
- "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspective" (with Goutam Chakraborty and David L. Warren), Industrial Marketing Management, 34 (5), 420-429. 2005
- Peer-reviewed Conference Papers
- “Preference for Consistency and Its Relationship with Brand Commitment: An Empirical Investigation” (with Deborah L. Owens), Association of Collegiate Marketing Educators’ 35th Annual Conference, Houston, TX, March 5, 2008.
- "The Effect of Radical Innovation Mix on New Product Development Program Performance" (with Gary L. Frankwick), Product Development and Management Association’s Annual International Conference, Orlando, FL, September 30, 2007.
- "A Framework for Electronic Client Relationship Management," (with Jeff Dilts, William Hauser, and Paramjit Kahai), Association of Collegiate Marketing Educators' 34th Annual Conference, San Diego, CA, March 15, 2007.
- "The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 33rd Annual Conference, Oklahoma City, OK, March, 2006.
- "Top Management Attitude and Inter-organizational Learning: The Moderating Effect of Environmental Uncertainty," (with Gary L. Frankwick), Association of Collegiate Marketing Educators' 32nd Annual Conference, Dallas, TX (Received the Best Paper Award in the Marketing Strategy Track), March 4, 2005.
- "Research Streams of the Resource-Based View: Explored and Unexplored," (with Robert Duesing and Margaret A. White), Strategic Management Society's 24th Annual International Conference, San Juan, Puerto Rico, November 2, 2004.
- "Drivers of Corporate B2B Web Sites' Effectiveness: A Comparison Between North American and European Perspective," (with Goutam Chakraborty and David L. Warren), Direct Marketing Educational Foundation 15th Annual Robert B Clarke Educators' Conference, Orlando, FL, October 12, 2003.
Symposium Presentations
- "Cooperative Competency, Strategic Alliance, and New Product Development Success," 17th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 24, 2006.
- "The Moderating Effect of Environmental Uncertainty on New Product Development Alliance's Success," 16th Annual Research Symposium, Oklahoma State University, Stillwater, Oklahoma, February 25, 2005.
- "Resource Based View of the Firm: Roots and Branches," 13th Annual Robert Mittlestaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska, April 2, 2004.
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| Awards: |
- 2008, Summer Research Fellowship Grant, The University of Akron.
- 2005, Best Paper Award (Marketing Strategy Track) from Association of Collegiate Marketing Educators, Dallas, TX
- 2005, Doctoral Consortium Fellow, Society for Marketing Advances
- 2005, Graduate Student Travel Award from Graduate College, Oklahoma State University
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