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Name: Frederick Hong Kit Yim
Title: Assistant Professor of Marketing
Department: Department of Marketing
Office: CBA 304
Phone: 330-972-8839
Fax: 330-972-5798
Email: yim@uakron.edu
Mailing Address:
Department of Marketing
College of Business Administration
The University of Akron
Akron, Ohio 44325
Curriculum Vitae: Download in PDF format |
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| Education: |
- Doctor of Philosophy, Business Administration, (2008)
Drexel University, PA
Major Area: Marketing
- Masters of Philosophy in Marketing, (2002)
Chinese University of Hong Kong, Hong Kong
- Bachelor of Business Administration, (2000)
Chinese University of Hong Kong, Hong Kong
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| Professional & Academic Experience: |
- Information Not Available
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| Teaching Interests: |
- Professional Selling
- Marketing Research
- Sales Management
- Sales Promotion
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| Research Interests: |
- Customer Relationship Management (CRM) and Relationship Marketing
- Sales Management
- Market Orientation and Firm Performance
- Cross-Cultural Marketing/ Management
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| Recent Publications: |
- Sin, Leo Yat-ming, Alan Ching-biu Tse, Haksin Chan, Vincent C. S. Heung, and Frederick Hong-kit Yim (2006), “The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry,” Journal of Hospitality & Tourism Research, 30 (4), 407-426.
- Yim, Frederick Hong-kit, Rolph E. Anderson, and Srinivasan Swaminathan (2004), “Customer Relationship Management: Its Dimensions and Impact on Customer Outcomes,” Journal of Personal Selling and Sales Management, 24 (4), 265-280.
- Sin, Leo Yat-ming, Alan Ching-biu Tse, Vincent C. S. Heung, and Frederick Hong-kit Yim (2005), “An Analysis of Relationship between Market Orientation and Business Performance in the Hotel Industry,” International Journal of Hospitality Management, 24 (4), 555-577.
- Tse, Alan Ching-biu, Leo Yat-ming Sin, Frederick Hong-kit Yim, and Vincent C. S. Heung (2005), “Market Orientation and Hotel Performance,” Annals of Tourism Research, 32 (4), 1145-1147.
- Yim, Frederick Hong-kit, Alan Ching-biu Tse, and King-yin Wong (2007), “Factors Affecting Mobile Commerce and Level of Involvement.” Encyclopedia of Mobile Computing and Commerce, 283-290.
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| Awards: |
- Information Not Available
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