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Graduate Certificates
E-Business |
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A new model for business (e-Business) is taking shape that is built on the world’s largest communications network, the Internet. The Internet has opened up new possibilities for organizing and running a business and is changing the way businesses transact goods and services. The Internet creates a global platform for buying and selling goods and is used for redesigning business processes within organizations. As businesses invest in the commercialization of the Internet/WWW, there is an enormous need from a variety of fronts to understand the implications for strategic initiatives, marketing and advertising, financial markets, information systems strategy, human resource management, supply chain management and legal issues. A certificate program in e-Business is designed for students to learn how organizations can use Internet technology to create new business opportunities and how they can transform an existing business into an e-Business.
Persons are eligible for admission to the graduate certificate program in e-Business if they have been admitted to Graduate School at The University of Akron. Students admitted to the E-Business Certificate Program may enroll only in those courses required for the completion of the certificate.
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| Required: |
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| 6500:608 |
Entrepreneurship |
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| 6500:644 |
Knowledge Management & Business Intelligence |
3 |
| 6600:600 |
Marketing Concepts |
3 |
| 6600:635 |
E-Business Marketing Strategies & Tactics |
3 |
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And pick any one of
| 6500:665 |
Management of Technology |
3 |
| 6500:663 |
Data Analysis for Managers |
3 |
| 6600:645 |
Innovative Marketing Strategies |
3 |
| 6600:630 |
Marketing of Services |
3 |
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608 ENTREPRENEURSHIP 3 credits
Prerequisites: upper-college or graduate standing and 301 or 600 or equivalent. Students develop new products and work with entrepreneurial businesses in the development of business plans that are presented to investors and entrepreneurs in local and international business plan competitions.
644 KNOWLEDGE MANAGEMENT AND BUSINESS INTELLIGENCE 3 credits
Explores the technologies of Business Intelligence (data warehouses, data mining, portals) and how organizations successfully manage the creation, sharing, transfer, and exploitation of knowledge.
600 MARKETING CONCEPTS 3 credits
Introductory course examining buyer behavior, environmental influences, target marketing, product development, distribution, promotion, and pricing for business firms and nonprofit organizations within a global context.
635 E-BUSINESS: ELECTRONIC MARKETING STRATEGIES AND TACTICS 3 credits
Prerequisites: 600 and 6500:620. Covers the impact of electronic technology on marketing strategy and tactics. Investigations include: vendor/dealer relations, website traffic designs, database applications, and web appraisal metrics.
663 DATA ANALYSIS FOR MANAGERS 3 credits
Prerequisite: 601 or equivalent. Design, evaluation and interpretation of research in business and organizations. Integrates quantitative and behavioral concepts and processes encountered in conducting such research, including ethical issues.
665 MANAGEMENT OF TECHNOLOGY 3 credits
Survey of the principles and management practices of technology driven organizations are discussed with concepts, models and case studies for managers of technology intensive operations.
645 INNOVATIVE MARKETING STRATEGIES 3 credits
Prerequisites: 600. A review of contemporary business issues and their impact on innovative marketing practices. Simulations, cases, and field projects support structured class dialogues on emerging strategic business and marketing themes.
630 MARKETING OF SERVICES 3 credits
Prerequisite: 600 or permission of instructor. Examines marketing strategies within the service industry. Focuses on both profit (e.g., transportation, financial) and nonprofit (e.g., educational, social) organizations. Product support services are also covered.
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