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MBA - Traditional
Concentrations
Strategic Marketing |
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FOUNDATION COURSES |
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(all required unless waived)
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Semester Credits |
| 6200:601 |
Financial Accounting |
3 |
| 6400:602 |
Managerial Finance |
3 |
| 6400:655 |
Government & Business |
3 |
| 6500:600 |
Management and Organizational Behavior |
3 |
| 6500:601 |
Quantitative Decision Making |
3 |
| 6500:602 |
Computer Techniques for Management |
3 |
| 6600:600 |
Marketing Concepts |
3 |
| 3250:600 |
Foundations of Economic Analysis |
3 |
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Total |
24 |
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| MBA PROGRAM |
| Students with a Strategic Marketing concentration may not take more than 3 credits of 500 level courses. |
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| MBA Core |
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| 6200:610 |
Process Analysis and Cost Management |
3 |
| 6400:674 |
Strategic Financial Decision Making |
3 |
| 6500:670 |
Management of Operations |
3 |
| 6600:620 |
Strategic Marketing Management |
3 |
| 6700:696 |
St: Leadership |
1 |
| 6800:605 |
International Business Environments |
3 |
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Total |
16 |
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| Concentration: Strategic Marketing |
| Required (9 credits): |
| 6600:640 |
Business Research Methods |
3 |
| 6600:645 |
Innovative Marketing Strategies |
3 |
| 6600:670 |
Competitive Business Strategies |
3 |
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Total |
9 |
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Choose three credits from the following:
| 6600:540 |
Product and Brand Management |
3 |
| 6600:630 |
Marketing of Services |
3 |
| 6600:635 |
E-Business: Electronic Marketing |
3 |
| 6600:655 |
Marketing Communications |
3 |
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| Free Electives |
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| Foundation and requied courses may not be used as free electives |
3 |
| Select 3 credits of free electives OUTSIDE of Marketing. May be a Graduate level course from outside the CBA with approval of Director. |
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| Integrative |
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| 6500:695 |
Business Strategy and Policy: Domestic and International (Restricted to students graduating within two semesters.)
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3 |
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Total Program Credits: 34 - 58
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