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MBA - Traditional
Concentrations
Strategic Marketing - Courses |
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| Concentration: Strategic Marketing |
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| 6600:640 |
Business Research Methods |
| 6600:645 |
Innovative Marketing Strategies |
| 6600:670 |
Competitive Business Strategies |
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| Choose three credits from the following: |
| 6600:540 |
Product and Brand Management |
| 6600:630 |
Marketing of Services |
| 6600:635 |
E-Business: Electronic Marketing |
| 6600:655 |
Marketing Communications |
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640 BUSINESS RESEARCH METHODS 3 credits
Prerequisites: 6500:601 and 602. Covers the scientific methods as well as the gathering and analysis of information to identify opportunities and solve problems within a business organization.
645 INNOVATIVE MARKETING STRATEGIES 3 credits
Prerequisites: 600. A review of contemporary business issues and their impact on innovative marketing practices. Simulations, cases, and field projects support structured class dialogues on emerging strategic business and marketing themes.
670 COMPETITIVE BUSINESS STRATEGY 3 credits
Prerequisite: 600. Investigation of competitive business strategy from an industry perspective. The course presents a framework which can be used to understand and develop competitive strategies.
540 PRODUCT AND BRAND MANAGEMENT 3 credits
Prerequisite: 600. Applied investigation into the management of new product development, product life cycle management, products mix strategies, brand positioning, brand image, and brand equity.
630 MARKETING OF SERVICES 3 credits
Prerequisite: 600 or permission of instructor. Examines marketing strategies within the service industry. Focuses on both profit (e.g., transportation, financial) and nonprofit (e.g., educational, social) organizations. Product support services are also covered.
635 E-BUSINESS: ELECTRONIC MARKETING STRATEGIES AND TACTICS 3 credits
Prerequisites: 600 and 6500:620. Covers the impact of electronic technology on marketing strategy and tactics. Investigations include: vendor/dealer relations, website traffic designs, database applications, and web appraisal metrics.
655 MARKETING COMMUNICATIONS 3 credits
Prerequisite: 600. The total range of marketing communication tools are examined individually and in the context of planning, developing, and implementing a systematic and integrated communications program.
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