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About the Taylor Institute The Gary Taylor Story::Our Mission::Our Staff::Room Guide
The Taylor Institute for Direct Marketing in the College of Business Administration at The University of Akron is the future of direct interactive marketing. With our dedicated faculty and staff and a state of the art facility featuring laboratories in telecommunications, TV infomercials, direct response, eMarketing, and marketing analytics (e.g., data analytics laboratory, focus group room, eUsability laboratory), the Taylor Institute is able to provide students with leading-edge skills and practical experiences.
Due to a balanced combination of theory and practical course-related experiences, students graduating from this program are well equipped to enter both the creative and technological sides of this ever-evolving and growing field of marketing. At the same time we complete the loop by working closely with a number of industry associations and companies to advance both research and new practices in the field. Marketing in the 21st century is relationship marketing and the Taylor Institute is positioning itself to help lead this movement. We invite you to join us as a student, a partner company, or in an advisory capacity.
For more information contact us at 330-972-8228 or at taylorinfo@uakron.edu. |
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