E-Marketing and Advertising College of Business Administration While a major focus of this program is on electronic and traditional advertising, students will also be exposed to all other elements of the web - promotional mix including sales promotion, PR, professional selling and merchandising. Required : Complete all 28 credits Required Foundation Prerequisite Courses :
|
|
Credits |
| 6100:201 |
Introduction to E-Business |
3 |
| 6600:335 |
Marketing Resesarch and Analytics |
4 |
| 6600:340 |
Multi-Channel Marketing |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:355 |
Buyer Behavior |
3 |
| |
|
|
Required Core Competencies Courses:
| 6600:425 |
eMarketing Practices |
3 |
| 6600:445 |
Creative Marketing Laboratory |
3 |
| |
|
|
Required Integrative Capstone Courses:
| 6600:490 |
Marketing Strategy |
3 |
| |
and |
|
| 6100:495 |
Internship in Business Administration |
3 |
| |
or |
|
| 6600:492 |
Direct Interactive Marketing Practicum |
3 |
| |
|
|
Electives-Complete any 6 credits
| 6100:497 |
Honors Project in Business Administration |
2-3 |
| 6500:324 |
Database Management for Information Systems |
3 |
| 6500:425 |
Decision Support with Data Warehousing/Data Mining |
3 |
| 6500:427 |
Systems Integration |
3 |
| 6600:385 |
International Marketing |
3 |
| 6600:440 |
Product and Brand Management |
3 |
| 6600:450 |
Strategic Retail Management |
3 |
| 6600:475 |
Business Negotiation |
3 |
| 6600:480 |
Sales Management |
3 |
| 6600:491 |
Workshop in Marketing |
1-3 |
| 6600:496 |
Special Topics in Marketing |
1-3 |
| |
|
|
| |
Total Credits Required |
34 |
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