Marketing Management Major* College of Business Administration
| Required: Complete all 25 credits |
Credits |
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Required Foundation Prerequisite Courses:
| 6600:275 |
Professional Selling |
3 |
| 6600:335 |
Marketing Research and Analytics |
4 |
| 6600:340 |
Multi-Channel Marketing |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:355 |
Buyer Behavior |
3 |
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Required Core Competencies Courses:
| 6600:385 |
International Marketing |
3 |
| 6600:440 |
Product and Brand Management |
3 |
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Required Integrative Capstone Course:
| 6600:490 |
Marketing Strategy |
3 |
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Electives: Complete any 6 credits
| 6100:495 |
Internship in Business Administration |
3 |
| 6100:497 |
Honors Project in Business Administration |
2-3 |
| 6600:425 |
eMarketing Practices |
3 |
| 6600:445 |
Creative Marketing Laboratory |
3 |
| 6600:450 |
Strategic Retail Management |
3 |
| 6600:475 |
Business Negotiations |
3 |
| 6600:480 |
Sales Management |
3 |
| 6600:491 |
Workshop in Marketing |
1-3 |
| 6600:496 |
Special Topics in Marketing |
1-3 |
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Total Credits Required |
31 |
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*To complete this program as a second major, the student must take at least 12 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.
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