Minor--Consumer Marketing College of Business Administration This minor provides the student an opportunity to develop and document an understanding of consumer marketing issues. A total of 18 credit hours are required for this minor, including 12 credit hours of required courses and 6 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credit hours in addition to the requirements for any other earned program. Required Courses - 12 credits
| Course Number |
Course Name |
Credits |
| 6600:300 |
Marketing Principles |
3 |
| 6600:340 |
Multi-Channel Marketing |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:355 |
Buyer Behavior |
3 |
Electives Courses - 6 credits
| 6100:201 |
Introduction to E-business |
3 |
| 6600:275 |
Professional Selling |
3 |
| 6600:425 |
E-Marketing Practices |
3 |
| 6600:440 |
Product and Brand Management |
3 |
| 6600:450 |
Strategic Retail Management |
3 |
| 6600:490 |
Marketing Strategy |
3 |
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Total Credits Required |
18 |
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