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Minor - Database Marketing
College of Business Administration Database Marketing involves the transformation of raw data into useful information. This information is converted into applied knowledge that meets the direct marketing needs of various business operations. As the name implies, marketing strategies are formulated and implemented based on the information gleaned from different databases and organized into patterns and trends that provide the foundation for developing and conducting a successful marketing program tailored to the needs of a particular targeted group of consumers.
A total of 19 credit hours are required for this minor. The student must complete five required courses and one elective course. To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.
Required: Complete all courses (16 credit hours)
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Credits |
| 6500:324 |
Database Management for Information Systems |
3 |
| 6600:335 |
Marketing Research and Analytics |
4 |
| 6600:340 |
Multi-Channel Marketing |
3 |
| 6600:445 |
Creative Marketing Laboratory |
3 |
| 6600:492 |
Direct Interactive Marketing Practicum |
3 |
Electives - Complete One Course (3 credits)
| 6500:425 |
Decision Support with Data Warehousing/Data Mining |
3 |
| 6500:427 |
Systems Integration |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:425 |
eMarketing Practices |
3 |
| 6600:490 |
Marketing Strategy |
3 |
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Total Credits Required |
19 |
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