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Minor - Direct Interactive Marketing
College of Business Administration Direct Interactive Marketing involves businesses dealing directly with their customers using one-to one marketing strategy. This form of marketing encompasses such channels of distribution as eMarketing, telemarketing, interactive television, direct selling and other forms of response marketing. As the fastest growth form of marketing, this direct and interactive approach to building customer relationships has become an absolute mainstay of all progressive business enterprises. Career opportunities are diverse and abundant.
A total of 18 credit hours are required for this minor. The student must complete 5 required courses and one elective course. To be granted this minor, marketing majors must complete at least nine credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.
Required
| Course Number |
Course Name |
Credits |
| 6600:335 |
Marketing Research Analytics |
4 |
| 6600:445 |
Creative Marketing Laboratory |
3 |
| 6600:492 |
Direct Interactive Marketing Practicum |
3 |
| 6600:340 |
Multi-Channel Marketing |
3 |
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Total
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13 |
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Electives - Choose Two Courses (6 credits)
| 6500:324 |
Database Management for Information Systems |
3 |
| 6600:425 |
e-Marketing Practices |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:490 |
Marketing Strategy |
3 |
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Total |
6 |
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Total Credits Required |
19 |
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