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Minor - Direct Interactive Marketing
College of Business Administration Direct Interactive Marketing involves businesses dealing directly with their customers using one-to one marketing strategy. This form of marketing encompasses such channels of distribution as eMarketing, telemarketing, interactive television, direct selling and other forms of response marketing. As the fastest growth form of marketing, this direct and interactive approach to building customer relationships has become an absolute mainstay of all progressive business enterprises. Career opportunities are diverse and abundant.
A total of 19 credit hours are required for this minor. The student must complete 4 required courses and 2 elective course. To be granted this minor, marketing majors must complete at least 9 credit hours of 6600 courses in addition to the requirements for any other major, minor, or certificate that has been earned.
Required: Complete all courses (13 credit hours)
| Course Number |
Course Name |
Credits |
| 6600:335 |
Marketing Research and Analytics |
4 |
| 6600:340 |
Multi-Channel Marketing |
3 |
| 6600:445 |
Creative Marketing Laboratory |
3 |
| 6600:492 |
Direct Interactive Marketing Practicum |
3 |
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Total
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13 |
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Electives: Choose Two Courses (6 credits)
| 6500:324 |
Database Management for Information Systems |
3 |
| 6600:350 |
Integrated Marketing Communications |
3 |
| 6600:425 |
e-Marketing Practices |
3 |
| 6600:490 |
Marketing Strategy |
3 |
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Total |
6 |
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Total Credits Required |
19 |
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