UNIVERSITY COMMUNICATIONS & MARKETING
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What’s new in our shop
New videos extol UA’s rich campus life, many points of distinction
Two new video spots show the University’s energetic campus life and its numerous points of distinction in the classroom and beyond.
The two spots have been integrated into the spring media rotation, which includes traditional TV and radio, paid social media, search-engine advertising and streaming video sites like YouTube and Hulu.
Diversity report chronicles successes
UCM facilitated the design and production of the newest installment of the UA Diversity report for the Office of Inclusion and Equity/Chief Diversity Office.
The 20-page booklet features large images and bright colors that convey the energy and enthusiasm of the programs and initiatives made possible by the Office of Inclusion over the past two academic years.
News media roundup
Since the first of the year, the media relations team has:
- Generated a wide range of media stories focused on the naming of the Dr. Gary B. and Pamela S. Williams Honor College and the overall growth and success of the honors program (pictured above). News outlets reporting on the naming announcement include WEWS-TV, WOIO-TV, the Akron Beacon Journal, Crain’s Cleveland Business, cleveland.com, WAKR-AM, WKSU-FM, The Buchtelite and the West Side Leader.
- Worked closely with the Beacon Journal on its in-depth piece spotlighting UA’s highly successful African American Learning Community and the personal stories of several students who have benefited from the program.
- Facilitated extensive coverage of the launch of UA’s new EXL Center, with stories in the Beacon Journal, Crain’s Cleveland Business, The Buchtelite and WKSU-FM. Additional stories based at the EXL Center featuring interviews of nationally known pollster John Zogby appeared on WJW-TV and WOIO-TV.
- Arranged television interviews featuring experiential learning by students in fine arts and in the College of Business Administration. Two business majors are highlighted by WOIO-TV (CBS) for developing a website for homeowners who want to find someone to handle their yard work. WVIZ-TV (PBS) did a feature on artist-in-residence Julie Schenkelberg collaborating with fine arts students on a piece of installation art.
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University Communications and Marketing
Administrative Services Building (see on map)
185 E. Mill St.
Akron, Ohio 44325-0604
Associate Vice President, Chief Communication & Marketing Officer