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Institutional Marketing at The University of Akron

What’s new in our shop

Communications experts join our team

Bringing a wealth of experience in communications, media, marketing and advertising to their new roles at The University of Akron are Wayne Hill, associate vice president for marketing and chief marketing officer, and Eileen Korey, associate vice president for communications and chief communications officer. See more about them.

One of three 2012 TV commercials

With the launch of its 2012 advertising and marketing campaign, The University of Akron is giving the community an inside look at the innovative spirit that drives research, learning and discovery at UA.

The University has produced three television commercials for its "Energy of Innovation" campaign that will air in rotation on various television stations throughout the year. Each spot features President Luis M. Proenza asking a key question: “What is the energy of innovation?” Then, every commercial highlights two different areas of research and discovery.

"We are excited about what we do here, and we think the public will be fascinated by learning more about what makes The University of Akron innovative," says Wayne Hill, associate vice president and chief marketing officer.

"The entire campaign, including broadcast, print and Web-based marketing, showcases our dynamic learning environment and helps the community understand why The University of Akron is a regional and national leader in innovation," adds Hill.

To see all three spots and learn more about the innovative research being done at UA, visit Energy of Innovation.

UA's Report to the Community


In our annual Report to the Community, we describe how The University of Akron will set a New Gold Standard of university performance through relevance, connectivity and productivity. You can read more about the New Gold Standard or you can view online the full Report to the Community.

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INSTITUTIONAL MARKETING

Administrative Services Building (see on map)
185 E. Mill St.
Akron, Ohio  44325-0604

330-972-7820

UA in the News

Every day, stories about UA's excellence in teaching, research and service appear in TV broadcasts, blog posts and newspaper stories. Here are some recent stories.

UA chemistry instructor going strong in his 90s
Akron Beacon Journal, Feb. 10
Henry “Hank” Stevens has taught chemistry at UA for parts of six decades and plans to continue.

UA aims to offer free tuition to qualified graduates of Akron schools
Cleveland Plain Dealer, Feb. 9
President Luis Proenza and Akron Public Schools Superintendent David James testified Feb. 8 before the House Education Committee in Columbus in favor of a bill that would transfer Central-Hower High School to UA and award scholarships to some Akron Public Schools students. More coverage: Akron Beacon Journal, WKYC.com, WEWS.com, StateImpact,npr.org, AkronNewsNow.com.

Zips’ recruiting class ranked No. 1 in the nation
Akron Beacon Journal, Feb. 9
UA's men’s soccer team has the No. 1 recruiting class in the nation. More coverage: Canton Repository.

Contact lens for diabetics featured in regional Super Bowl ad not yet ready for prime time
Cleveland Plain Dealer, Feb. 7
Contact lenses that change color as blood sugar levels vary are among the dynamic research projects in progress featured in UA’s Energy of Innovation campaign.

A big plus
Los Angeles Times, Feb. 6
Alumnus Chase Blackburn played a key role in the Super Bowl as a member of the New York Giants’ winning team. More coverage: Cleveland Plain Dealer.

Jim Tressel and the Vision thing
Akron Beacon Journal, Feb. 5
In an editorial that notes, "talent serves as a centerpiece of the recently unveiled strategic plan for the University, 'Vision 2020,'" the part UA's new v.p. for strategic engagement will play in its success is examined.

Jim Tressel takes on a new challenge at The University of Akron
Cleveland Plain Dealer, Feb. 3
UA’s new v.p. for strategic engagement is the focus of news coverage. Read more: Akron Beacon Journal, Canton Repository, Akron Beacon Journal.

University of Akron hires Jim Tressel to VP post
Akron Beacon Journal, Feb. 2
President Luis M. Proenza announced the appointment of Jim Tressel to the newly created position of Vice President for Strategic Engagement in support of programs that promote student success. Read more: WKYC.com, New York Times, NewsNet5.com, AkronNewsNow.com.

Studies say UPA plan could be transformational
Akron Beacon Journal, Feb. 2
By 2030, University Park Alliance, of which UA is a member, could have an annual economic impact of $1.8 billion.

Akron launches effort to improve residents’ health
Akron Beacon Journal, Jan. 24
UA’s College of Nursing is noted in a story on a partnership to improve the health of Summit County residents.

President Proenza unveils vision for UA
Akron Beacon Journal, Jan. 19
The Board of Trustees approved the "Vision 2020" stragteic plan, the culmination of three years of work by 3,500 faculty, staff, students and community leaders.

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Akron, OH 44325
Phone: 330-972-7111
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