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Institutional Marketing at The University of Akron


What’s new in our shop

Communications experts join our team

Bringing a wealth of experience in communications, media, marketing and advertising to their new roles at The University of Akron are Wayne Hill, associate vice president for marketing and chief marketing officer, and Eileen Korey, associate vice president for communications and chief communications officer. See more about them.

One of three 2012 TV commercials

With the launch of its 2012 advertising and marketing campaign, The University of Akron is giving the community an inside look at the innovative spirit that drives research, learning and discovery at UA.

The University has produced three television commercials for its "Energy of Innovation" campaign that will air in rotation on various television stations throughout the year. Each spot features President Luis M. Proenza asking a key question: “What is the energy of innovation?” Then, every commercial highlights two different areas of research and discovery.

"We are excited about what we do here, and we think the public will be fascinated by learning more about what makes The University of Akron innovative," says Wayne Hill, associate vice president and chief marketing officer.

"The entire campaign, including broadcast, print and Web-based marketing, showcases our dynamic learning environment and helps the community understand why The University of Akron is a regional and national leader in innovation," adds Hill.

To see all three spots and learn more about the innovative research being done at UA, visit Energy of Innovation.


UA's Report to the Community


In our annual Report to the Community, we describe how The University of Akron will set a New Gold Standard of university performance through relevance, connectivity and productivity. You can read more about the New Gold Standard or you can view online the full Report to the Community.

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INSTITUTIONAL MARKETING

Administrative Services Building (see on map)
185 E. Mill St.
Akron, Ohio  44325-0604

330-972-7820

UA in the News

Every day, stories about UA's excellence in teaching, research and service appear in TV broadcasts, blog posts and newspaper stories. Here are some recent stories.

Color-Changing Contact Lens Helps Monitor Diabetes
MSNBC.com, May 22
Glucose-sensing contact lens research by Jun Hu, associate professor of chemistry, is featured.

Will concerns about Mitt Romney's religion hurt him this time?
Cleveland Plain Dealer, May 22
A new study by John Green, Bliss Institute director, and others, examines why the candidate's Mormon faith is a hindrance to his candidacy. More coverage: WKSU.org, The Washington Post, Deseret News, The Christian Century, AkronNewsNow.com.

Wayne College job expo draws people in need and with a need
The Daily Record, May 22
Scores of job-seekers and employers attend the event at the Orrville campus.

The Long Road home after serving our country
WKYC.com, May 21
The services offered by UA's Military Services Center are featured.

Zips celebrate track title, prepare for postseason
Akron Beacon Journal, May 17
The men’s track and field team won its fourth conference title in five seasons.

Charlie Bull qualifying for NCAA regional is big for him and for Zips
Akron Beacon Journal, May 15
The 20-year-old sophomore is the first golfer to make it to the tournament since UA moved up to Division I.

Q&A with President Proenza
Cleveland Plain Dealer, May 14
Ahead of this week's Mid-American Conference meetings in Cleveland, Dr. Proenza answers questions on topics ranging from athletic facilities to Olympic-sport success.

Private collection of Native American art, culture opens at UA
Akron Beacon Journal, May 7
"Connecting Objects to Their People: From the Arctic to Arizona," is at the Center for the History of Psychology.

2012-2013 Broadway in Akron season
Akron Beacon Journal, May 7
E.J. Thomas Performing Arts Hall announces upcoming schedule, beginning with "Shrek the Musical."

UPA has plans for next moves
Akron Beacon Journal, May 5
Eric Anthony Johnson, executive director of University Park Alliance, of which UA is a partner, reviews the accomplishments of the past year.

Athena Awards 2012: Candace Campbell Jackson
Inside Business, May/June 2012
UA's vice president and chief of staff recognized for professional excellence, improving the quality of life for others and actively assisting women in realizing their leadership potential.

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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