University Communications and Marketing

University Communications and Marketing

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The American dream inspires campaign featuring prominent alumni

President Scott Scarborough’s Investiture speech The Power and Promise of Public Higher Education provided the inspiration for a series of ads unveiled during the 2015 Super Bowl as part of a promotional campaign called Achieve!

During his speech, Scarborough referenced the University’s devotion “to the preservation and advancement of the American dream; the belief that people can rise above the circumstances of their birth; the belief that people can prosper if they do the right things and work hard.”

“I was struck by how those words truly resonated with people,” says Scarborough. “And I continue to be impressed with the UA alumni I meet who have achieved remarkable success and credit the University for helping transform their lives and providing the opportunity for them to realize the American dream.”

The Achieve! campaign features Zips who have distinguished themselves in diverse fields and have — through their own successes — inspired others:

  • Sandy Pianalto, who emigrated with her family from Italy and with hard work and a degree in economics from UA became one of the most influential women in America as president of the Federal Reserve Bank of Cleveland.
  • Dr. Mario Garzia, who came from Argentina to UA, majored in mathematics and eventually became one of the most influential executives at Microsoft, creating a career pathway for other brilliant data scientists.
  • Karen Ziemba, who came from Michigan to UA to pursue a dance degree and who discovered talents that led her to become one of Broadway’s brightest stars and a Tony-award winning triple threat actress, singer and dancer.
  • Judge Randolph Baxter, who is a descendant of slaves and dreamed of righting the wrongs of segregation, sought a degree at UA’s School of Law, won a Bronze Star for Valor in Vietnam and ultimately became a federal judge. 

Visit the Achieve website to see all four video spots.

University Communications and Marketing

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