Stop the presses! The Buchtelite is back08/20/2014
Newspapers across the nation are reinventing themselves for the digital age. The same is true here, where The Buchtelite is emerging from a one-semester hiatus with an energized staff and a student-focused, digital-first approach.
"We are elated to be back," says Editor-in-Chief Alicia Seitz.
Seitz leads a staff of about 15 writers, designers and videographers. Roger Mezger, a former journalist with the Beacon Journal and Plain Dealer, is the advisor.
Working this summer to make The Buchtelite’s return a reality were, from left, Zaina Salem, managing editor; Alicia Seitz, editor-in-chief; Tyler Jordan, news editor; and Dakota Phillips, copy editor.
The totally new Buchtelite site is already up, with features about President Scott Scarborough, a huge Admissions event and the College of Engineering's centennial.
"The presentation of articles is more appealing than before," Seitz says. "We can also give video and photo features the space they deserve."
The Buchtelite will produce a print issue twice a week – the first is due Sept. 2 – and the paper will be distributed more strategically, drawing on findings from a survey conducted in the spring semester.
"We learned a lot from the survey," Seitz said. "Students didn't know about the Buchtelite as much as we had thought, and they didn't know where to pick it up."
Distribution points have been reworked, and more emphasis will be placed on social media to pull students to stories, either online or in print.
Seitz said readers can look forward to multimedia features, hard news stories and a few surprises.
"We know what UA students and the community want to read," she says. "We can't wait to go full force this fall."
Visit The Buchtelite online.