University Communications and Marketing toolbox

Here are some tools to help you communicate more effectively and more in line with the University brand standards. If you need any assistance, let us know.

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Our brand standards

Overview
How the University and you can benefit by embracing these standards.

Logo
Download the logo in a variety of formats, and learn how to display it in a manner that helps you meet your goals.

Typography
Two fonts — Avenir and Caslon — will help UA stand apart in printed materials and elsewhere.

Color
Yes, UA’s official colors are blue and gold, but did you know that each college has a color, too?

PowerPoint template
Giving a presentation about UA? Here’s a PowerPoint template that’s consistent with our brand standards.

E-mail
Your e-mail signature says a lot about you and the University.

Stationery
How to order business cards, letterhead and envelopes that align with our brand standards.

Seal
The University seal or crest reflects many aspects of our history and heritage.

Web
Tips to help you design and build webpages that are effective and easy to manage.

Social media guidelines
How would you handle a critic on your college’s social media site? It’s an opportunity to show your orientation toward good service.

Roundup of social media at UA

Social media
Connect with our colleges, services and athletics teams via Facebook, Twitter and other social media.


Resources for writers

Style guide for writing
Is it "adviser" or "advisor?" The style guide will help colleges and departments produce clear and consistent writing.

Writing for the Web
The Web is a vital source of information for all of our audiences — but writing for the Web requires a different style. Here are a few tips.


Facts and maps