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University Communications and Marketing

Brand standards for The Akron Experience

The Akron Experience

As the Akron Experience becomes more integrated into the culture of The University of Akron, departments, programs and services on campus may wish to use logos and brands associated with the Akron Experience. Before using a logo, please review the following information.  

Doing so will help ensure that your Akron Experience events/programs are consistent with the vision and goals of the Akron Experience, and that your use of the logo is aligned with institution-wide branding standards.

Related

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Leadership

Programs and services wishing to use this logo should ensure that the experience associates with:

Mission

Students who participate in the experience develop individual skills, philosophies and approaches to guide, aid and support others in the accomplishment of a common task/goal.

Guiding Vision Questions:

  1. Will students gain fundamental leadership skills and learn approaches to accomplish specific goals and objectives?
  2. Will students have a better understanding of their personal leadership style?
  3. Will students develop skills necessary to prioritize goals and objectives?
  4. Will students better understand components, skills and the value of their leadership style?
  5. Will students gain a new skill or leadership strategy they can use in the future?

Experience Examples:

  • Meeting with a Career Center peer adviser
  • Attending the SOuRCe Leadership Retreat

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


Career and Academic Planning

Programs and services wishing to use this logo should ensure that the experience associates with:

Mission

Students will define, clarify, and communicate their career and academic path/goals as well as develop professional/academic skills and strategies.

Guiding Vision Questions:

  1. Will the student gain a better understanding of what steps they need to take to successfully enter their career field?
  2. Will the student gain an opportunity to define their career/academic goals?
  3. Will experience provide an opportunity to enhance interpersonal and/or networking skills?
  4. Will the experience help the student develop skills and knowledge required to succeed professionally/academically?

Experience Examples:

  • Meet with an academic adviser
  • Attend an etiquette luncheon sponsored by the Career Center
  • Cooperative and Internship Related Experiences

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


Personal Growth, Wellness and Fitness

Programs and services wishing to use this logo should ensure that the experience associates with:

Mission

Students will improve their personal and professional lives through dimensions of wellness relating to social, occupational, spiritual, physical, intellectual, emotional and environmental development.

Guiding Vision Questions:

  1. Will this experience help students gain ways to incorporate changes in their lifestyles that will enable them to become healthier—mentally, physically, spiritually, etc.?
  2. Will this experience help the student develop knowledge and skills necessary to have a healthy social, occupational, spiritual, physical, intellectual, emotional and environmental personal life while at the University of Akron and after college?
  3. Will this experience help the student recognize health and well-being as a priority and take necessary steps to preserve this ideal?
  4. Will this experience help the student develop skills to improve their overall well-being?

Experience Examples:

  • Healthy Eating Workshop
  • Adaptive Study Strategies Program

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


Global and Culture Awareness

Global and cultural awarenessPrograms and services wishing to utilize this logo should ensure that the experience associates with:

Mission

Students will gain knowledge, insight, and experience that will enhance understanding of cultural and cross cultural similarities and difference while becoming more receptive and appreciative of other cultures.

Guiding Vision Questions:

  1. Will this experience help the student develop a better understanding and appreciation of other cultures?
  2. Will this experience help the student become more comfortable interacting with individuals who are different from themselves?
  3. Will this experience help students become more sensitive and appreciative for the values, customs and realities of groups of people they perceive to be, in some way, different from them?
  4. Will this experience help the student gain more respect for cultural and cross cultural similarities and differences?

Experience Examples:

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


Volunteerism

VolunteerismPrograms and services wishing to utilize this logo should ensure that the experience associates with:

Mission

Students will gain a greater appreciation of their role in society and a sense of belonging to The University of Akron and their surrounding community.

Guiding Vision Questions:

  1. Will this experience help the student enhance their understanding of the local, state, national or global community?
  2. Will this experience help the student develop skills or attitudes appropriate to becoming an active responsible member of his or her community?
  3. Will this experience help the student have a better understanding of belonging to society and/or The University of Akron?

Experience Examples:

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


Zips Pride

Mission

Students will develop a sense of belonging and feel connected to the University through programs, services and initiatives that foster institutional pride and create or reinforce traditions.

Guiding Vision Questions:

  • Will the student gain an opportunity to represent The University of Akron?
  • Will this experience help the student feel a deeper sense of connection to The University of Akron?
  • Will the student gain an opportunity to show support of and/or display Zips pride?

Experience Examples:

  • Attend SpringFest
  • Participate as a member of UA’s Spirit Group, the AK-Rowdies
  • Be a member on one of UA’s intercollegiate sports teams

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Need something larger or in a different format? Call Jeff Harwell at ext. 6670.


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