Logo: Tips for proper use

The University of Akron wordmark is the master logo and key identifier of the institution. It consists of the words “The University of Akron” set in Caslon font and stacked so that the “U” and “A” align and overlap. The addition of the designation "OHIO's POLYTECHNIC UNIVERSITY" has been added and set in Avenir 85 Heavy font, all caps with a small "s" at the end of "OHIO's."

As a polytechnic university, UA leverages the strengths already found throughout our university – career-focused academic programs in the sciences, arts and humanities; our deep connections to industry and community; applied and experiential learning; and our emphasis on critical thinking and complex problem solving.

All printed materials from the university should bear the wordmark with the designation and comply with the standards outlined on these pages. Use either mark at your discretion.

Download the wordmark

For print

Download the complete, compressed package. File includes all color variations in both horizontal/vertical orientations in .png and .eps formats.

Guidelines for the wordmark

  1. The appearance of wordmark with the polytechnic designation is never modified.
  2. The wordmark with the polytechnic designation is not to be screened
  3. To avoid stretching or skewing the wordmark with the polytechnic designation simply click on any four of the corner points of the window that contains the mark and drag in or out to reduce or enlarge it.
  4. Type is never to be printed over the wordmark with the polytechnic designation.
  5. Fonts included in the wordmark with the polytechnic designation should not be substituted, stretched, condensed, etc

Colors

The official logo colors for The University of Akron wordmark are Akron Navy Blue (PMS 282) and Akron Gold (PMS 117).

For two-color versions, the "OHIO's POLYTECHNIC UNIVERSITY" designation appears in PMS 284


Sub-branding for colleges and departments

This section contains approved sub-branding typography for each of the University’s colleges and schools. The addition of the designation "OHIO's POLYTECHNIC UNIVERSITY" has been added and set in Avenir 85 Heavy font, all caps with a small "s" at the end of "OHIO's."

The sub-brands can appear in one, two, and three color versions using the university official logo colors.

To maintain the integrity of our brand, use only these sub-brands in your university communications. No individual unit logos should be created or used.

sub-brand

For print

Download the complete, compressed package. File includes all color variations in horizontal orientation in .png, .eps, and .ai formats.

For web

Contact University Communications and Marketing.


Need help?

For assistance, email ucm@uakron.edu.