The University of Akron wordmark is the master logo and key identifier of the institution. It consists of the words “The University of Akron” set in Caslon and stacked so that the “U” and “A” align and overlap. All printed materials from the University should bear the wordmark and comply with the standards outlined in this manual.
The wordmark is designed to be used as a single unit. However, The University of Akron sometimes is referred to as “UA.” While this is not an official designation for the institution, the “UA” may appear separately without the rest of the wordmark in certain usages such as in University sub-branding, signage and collateral materials where it is clearly understood that “UA” stands for The University of Akron. Any use of the separate “UA” MUST have approval from Institutional Marketing.
The official logo colors for The University of Akron wordmark are Akron Navy Blue and Akron Gold.
If you would like to use a metallic gold option, contact the Department of Institutional Marketing for guidance.
The wordmark should always appear on a field void of other elements to insure its visibility and impact. No other graphic or typographic element may encroach on this area (unless you are reversing the wordmark out of a photograph). The minimum size of this area is the height of the wordmark’s capital “T.”
Use only approved versions of the wordmark as shown above. Some incorrect versions are shown here. If you have questions about proper wordmark usage, please contact the Department of Institutional Marketing at ext. 7820.
This section contains approved sub-branding typography for each of the University’s colleges and schools. In order to maintain the integrity of our brand, use only these sub-brands in your University communications. NO individual unit logos should be created or used.
The Zips' athletic identity is one of The University of Akron’s most visible representations. The “A-roo” mark, right, is used as the primary trademark of the Department of Athletics and is the preferred mark for external use.
It may be used on all athletics-related communications, brochures, stationery, business cards, promotional items and merchandise (apparel and novelties for resale or promotional uses).
The mark may not be altered.
Before using the mark for non-athletics purposes, contact Bryan Huettmann, director of licensing and merchandise, at 330-972-2639 or firstname.lastname@example.org.
For assistance, contact: