As the world of communications is changing rapidly, The University of Akron (“UA”) is embracing the use of new and emerging technologies. The myriad of new communications tools presents a powerful opportunity:
The emergence of these new tools also presents some challenges. These guidelines are meant to provide a framework for the effective and acceptable use of these new and emerging communications tools by those associated with UA.
These guidelines apply to the full range of social media tools, including, but not limited, to Facebook, Twitter, YouTube, iTunesU, podcasting and blogs. The guidelines apply to any UA office or department that is using the tools in a UA-sanctioned, UA-branded capacity to promote their programs and services or to communicate with their publics.
The use of these tools for instructional purposes is out of the scope of these guidelines; for assistance in this realm, contact Instructional Services.
Offices and departments that wish to author a UA-sanctioned social media tool should first contact Institutional Marketing for training, branding and communication guidance. Technical questions and problems may be directed to Instructional Services.
To help drive traffic to your social media, Institutional Marketing will add your site to the list the UA-sanctioned and UA-branded social media sites that are being updated routinely by colleges and departments. The page will also contain a link to these guidelines.
UA social media sites are intended to foster collaboration and sharing of information to enhance the spirit of community among UA faculty, staff, retirees, students, alumni, donors, friends and community members. While permitting readers to comment on social media sites often can help build a sense of community, offices and departments have the discretion to decide for themselves whether to allow readers to post comments.
By creating and making use of social media tools, UA does not intend to create and is not creating public forums.
The views and opinions expressed in reader comments are those of the author(s) and not necessarily those of UA, its leadership, its Board of Trustees or any of its employees. All information posted must comply with federal and state laws and the policies and rules of the UA Board of Trustees. All information must comply with applicable copyright law.
UA reserves the right to remove any posts or comments that UA determines is in violation of any law, regulation, policy, rule, or is obscene, lewd, lascivious, excessively violent, harassing or otherwise objectionable. Such posts or comments should be captured (with a screen shot, ideally) and Institutional Marketing (ext. 7048) should be notified.
UA values openness and the free exchange of ideas. We recognize that the two-way exchange of information is intrinsic to social media tools, and that the public airing of constructive criticism will be part of this exchange. Generally, UA will not monitor, review, approve or endorse any comments posted. However, there are times when user comments on UA-sanctioned social media sites will be brought to the University’s attention. These guidelines are intended, in part, to help inform the decision-making concerning such comments.
For assistance, contact: