Marketing

Know it Now!

"Advertising Redbooks provides detailed information about domestic and international advertising agencies and advertisers alike. Redbooks.com brings the extensive coverage of the print editions with the promptness and constant updates that only the internet allows and you need." From publisher's website.

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The Census Bureau's Subjects A-Z is a starting point for locating data collected by the Federal government. Use USA.gov or another search engine to locate up-to-date information or to find resources not listed here.

This resource replaces FedStats.gov, which was last updated in 2007.

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Factiva.com provides world-class premium content, financial data including stock quotes, company comparisons, financial snapshots, SEC filings, interactive charting, and historical market information. Factiva's global news and business information service also combines the content sets of Dow Jones Interactive and Reuters Business Briefing. Includes full text Wall Street Journal (1979 - current), New York Times (1980 - current), Washington Post, Newsweek, Business Week, Forbes, and Fortune. Chicago Tribune and Los Angeles Times are not available to academic subscribers.

Chicago Tribune and Los Angeles Times are unavailable in Factiva at University of Akron.

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IBISWorld provides immediate access to vital information on every industry in the US Economy publishing Americas largest collection of Industry Market Research Reports with over 700 available. All reports are written at the 5-digit level of the North American Industry Classification System (NAICS) and are 30-40 pages in length.

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Business and financial information for investment research. Includes or has links to full text.

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Directory of over 11 million entries for U.S. businesses and professionals.

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"The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. We recognize that small business is critical to our economic recovery and strength, to building America's future, and to helping the United States compete in today's global marketplace. Although SBA has grown and evolved in the years since it was established in 1953, the bottom line mission remains the same. The SBA helps Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, SBA delivers its services to people throughout the United States, Puerto Rico, the U. S. Virgin Islands and Guam." from web site

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Standard & Poor’s net advantage includes credit ratings, indices, investment research and data. Net advantage provides financial decision-makers with the information and opinions they need to feel confident about their decisions.

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STAT-USA closed down in September 2010, but the many useful links have been captured in a LibGuide from the University of Central Florida Libraries.

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ThomasNet is a comprehensive online resource for finding companies and products manufactured in North America. It is the most comprehensive resource for industrial information, products, services, CAD drawings, and more.

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Thomson ONE Banker is a revolutionary desktop solution that flexibly delivers the critical information and analysis tools investment banking professionals need-via one complete and intuitive interface. Thomson ONE Banker provides access to relevant real-time global market data, news, and authoritative content from industry-leading sources.

Thomson recommends using the Internet Explorer v.7 or v.8 web browser with this product

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ValueLine collects data and analyzes performance of approximately 8,000 stocks, 13,000 mutual funds, 80,000 options and other securities.

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