"The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry." from Web site
"The Association for Interactive Marketing (AIM), a subsidiary of The Direct Marketing Association, is a non-profit trade association for interactive marketers and service providers. AIM supports its members as they pioneer the practice of interactive media marketing by providing community, education, advocacy and opportunity. AIM's Councils, which focus on various segments of IM, include the Council for Responsible E-mail, the Addressable Media Coalition (an ITV group), the Wireless Marketing Council, Search Engine Marketing Council and others." from Web site
"Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision.
- Be the primary repository of the best in business-to-business marketing information and resources.
- Attract the best practitioners.
- Promote the best practices in the industry."
"The purpose of this association is to promote the exchange of information among our members; to encourage and support the highest ethical business standards; to promote use and understanding of direct marketing; and to encourage and support the teaching and study of direct marketing in an academic environment, as well as through the association itself." from Web site
"The eMarketing Association (eMA) is the world's largest international association of emarketing professionals. Members include governments, companies, professionals and students involved with the emarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community." from Web site