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Dr. Seuss

  • Date: 05/13/2006
  • Author: Dr. Luis M. Proenza (President, The University of Akron)
  • Location: UA Commencement (p.m.), E. J. Thomas Performing Arts Hall
  • Most of you know of the writer Theodor Geisel, but only by his middle name: Seuss...Dr. Seuss. As a writer and cartoonist, he forged successful careers in literature and filmmaking, winning a Pulitzer Prize, two Emmy awards and three Oscars. His many books are as popular among adults as they are among children.

    In fact, just last week, business humorist Stanley Bing listed the Dr. Seuss book The Cat in the Hat as among his five favorites in offering advice on business etiquette.
    (Bing, Stanley, "Five Best," The Wall Street Journal, May 6-7, 2006, p. P8)

    Theodor Geisel appreciated the power of education and fashioned unique and creative ways to stimulate intellectual growth. As a writer, he prospered because he was willing to take risks. His careful selection of prose would drift from the unconventional to the non-existent - describing three-nozzled bloozers, the Elephant-Toted Boom Blitz or the celebrated school holiday Diffendoofer Day, which apparently most universities don't recognize.

    One of his most widely read stories is Green Eggs and Ham. You probably know the storyline. There are two characters: Sam-I-Am and an unidentified grumpy grownup. Using his high-energy salesmanship, Sam-I-Am tries to persuade this individual to eat green eggs and ham.

    Green Eggs and Ham - the story - remains the fourth best-selling children's hardcover book ever. What's most interesting about the story is that it consists of only 50 different words. Bennett Cerf, who was Dr. Seuss' publisher, bet the author $50 that he couldn't write a book using just 50 words. Seuss won the bet.

    In a recent newspaper column, writer Tunku Varadarajan touts Green Eggs and Ham as something that embodies the American Way. So much so, that he refers to the main character as Uncle Sam-I-Am.

    Varadarajan, who currently is writing a book on American literature, interprets Green Eggs and Ham as "a celebration, albeit a mischievous one, of two particularly American traits: salesmanship and open-mindedness."
    (Varadarajan, Tunku, "Uncle Sam-I-Am," The Wall Street Journal, January 14-15, 2006, p. P14)

    He describes the main character as "...the consummate entrepreneur (who) clearly...does not believe in soft sell. He is convinced of his product's attractiveness, and the evangelism of his pitch is evident."
    (Varadarajan, Ibid)

    Part of the exchange goes like this:


    "Do you like green eggs and ham?

    "I do not like them, Sam-I-am.
    I do not like green eggs and ham.

    "Would you like them here or there?

    "I would not like them here or there.
    I would not like them anywhere.

    "Would you like them in a house?
    Would you like them with a mouse?"
    (Geisel, Theodor Seuss, Green Eggs and Ham, Random House Books, August 1960)

     

    What is distinctive about Green Eggs and Ham and other Seuss classics is Geisel's use of language.

    According to Varadarajan, Seuss invented "...a brand new, American argot for children. Outlandish coinage and neologisms of every stripe abound in his texts. And yet, he is always perfectly, perfectly clear."
    (Varadarajan, Ibid)

    Consider these lines from the Seuss classic, The Places You'll Go, which is popular among graduates:

    "You have brains in your head.
    You have feet in your shoes.
    You can steer yourself
    Any direction you choose.
    You're on your own. And you know what you know.
    And YOU are the one who'll decide where to go."
    (Geisel, Theodor Seuss, Oh, the Places You'll Go!, Random House Trade, January 1990) 

    Or, let us think about the lines from The Lorax, in which Dr. Seuss delivers his message on environmentalism:

    "‘I am the Lorax,' he coughed and he whiffed.
    He sneezed and he snuffled. He snarggled. He sniffed.

    "‘Once-ler!' he cried with a cruffulous croak.
    ‘Once-ler! You're making such smogulous smoke."
    (Geisel, Theodor Seuss, The Lorax, Random House Books, August 1971)

    As many have observed, to appreciate Seuss' works is to read them aloud. They create an auditory stimulus that is alluring and willing to capture our imagination.

    According to Mr. Varadarajan, "The alliteration, the linguistic subversiveness, the stretching of the dictionary like bubble gum...are Seussian traits that give our children an early taste for language, for flair, for the advantages of sounding smart - and even, I daresay, for the advantages of being smart. There is a narrative frontiersman's quality to Seuss that echoes the frontiersman's quality of American culture."
    (Varadarajan, Ibid)

    Certainly, a good book leaves "an aftertaste." For children, he writes, Seuss "...may either be a lesson that is left in the young mind, or a deposit of fuel for the imagination, in the form of a character, or a twist in the tale, or a rhyme that, like a good tune, insinuates itself into a child's brain."
    (Varadarajan, Ibid)

    Dr. Seuss clearly demonstrates that learning never starts too young and never stops too old.

    As University of Akron graduates, you have learned how to learn, and you have learned how to reason. You have gained the knowledge necessary to make informed decisions and, thereby, to take calculated risks, knowing that the biggest risk in life is not taking one.

    Being a risk-taker myself, let me leave you with a conventional thought wrapped in the unconventional style of Dr. Seuss. With all due respect to Theodor Geisel, here it goes:

    Dream big of big things
    You will dream,
    To dare and to do,
    Both seen and unseen,
    The things that will change
    The world that will be,
    A better place for you
    And one also for me.

    Dare to do this,
    And I know you do know
    That you know what you know
    And you'll be what you dream.
    Ask the big questions
    At the places you'll go,
    Because if you don't,
    The Answer is NO!




     

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  • Relevance, Connectivity and Productivity: New Strategies for Success in Higher Education 11/08/2009

    Remarks Abstract:

    "Seismic rumbles of change" are transforming traditional paradigms for research and higher education-to say nothing about the relationships between academia, industry, government and the public. The sources of cataclysmic pressure are many, including competition among universities, shifting demographics and their accompanying shifts in priorities, resource constraints, public/government scrutiny of productivity and accountability in universities, the evolution of a global economy and the innovation ecosystem, and, most recently, the worldwide economic downturn. Like many industries, higher education is on the threshold of major, complex changes that must be directed to optimal outcomes. The University of Akron is innovating through a continuous process that seeks to enhance its relevance, connectivity and productivity.

    Relevance:  Institutions of higher education generally are place-based, and this means that the competitive and comparative advantages of universities are inextricably linked to the vitality and sustainability of their surrounding communities. Thus, universities must act to optimize their impact upon the regions in which they reside, and would be wise to extend their efforts collaboratively into like regions internationally. The complexities of the 21st Century knowledge and conceptual economy require that every academic discipline be collaboratively engaged with the relevant questions of the day in concert with other disciplines and partners on and off campus. In other words, relevance requires the integrated application of all disciplinary knowledge for the public good.

    Connectivity:  Connectivity is an extension of relevance and refers to engagement with others by universities in the myriad forms represented by partnerships and collaboration that are not limited by institutional, sector, geographic or disciplinary boundaries. In other words, connectivity means relevant engagement among some combinations of other academic institutions, government, business and industry. This becomes essential as governments become a smaller and smaller financial partner, requiring universities increasingly to generate their own financial revenue opportunities.

    Productivity:  Finally, higher education must move from measuring "excellence" by exclusion and expense to a set of productivity-based metrics that reflect outcomes and achievements in solving "real-world" problems and in enabling student success.

    Universities now are being called upon to explore opportunities that will create innovative educational processes and campus cultures congruent with new realities. This will require a close and deep collaboration between universities and other public- and private- sector organizations, along with a willingness to experiment with new models and new alliances. As we increasingly work with partners accustomed to aggressive delivery schedules and product mixes that rapidly change according to market demands, the core of academic processes will be challenged, and adaptability must become integrated into institutional culture.

     


    Filed in: Speeches

  • Revisioning the University 10/28/2009

    As part of his 10th State of the University address, University of Akron President Luis M. Proenza promised to send this letter to the university community to ask that faculty, staff and students to "engage in timely and necessary conversations to bring... about (a mission- and vision-based university organizational structure). He said, "I am sure many lively and constructive ideas will be brought forward, but we must approach this with a sense of urgency because, as I have said before, doing business as usual is not an option."

     


    Filed in: Statements to the Community

  • 2009 State of the University Address 10/27/2009

    University of Akron President Luis M. Proenza underscored the successes of the past year and set in motion the process of steering the university toward the future during his 10th State of the University Address.  As promised during his 2008 address, Proenza provided a progress report on the formal 10-year strategic plan, which he said "will chart the course to our new destination." As he outlined these plans, Proenza encouraged the audience to think about the origin of the name "Akron," derived from the Greek "akros," meaning "high place," in setting and achieving those goals.

    Proenza outlined five strategic goals that will guide the university through the next 10 years and beyond:

    1. Strengthen Akron's historical commitment to inclusive excellence to enhance student access, transformation and success.
    2. Create vibrant, healthy, and diverse campuses that are deeply engaged with their surrounding communities.
    3. Establish selected cross-disciplinary clusters of academic distinction that are recognized nationally and internationally.
    4. Achieve national recognition for a curriculum in which entrepreneurship and 21st century global competitiveness skills are comprehensively embedded.
    5. Be a primary driver of economic competitiveness in northern Ohio and a leading contributor in the state.

    Proenza also said that, in addition to budget challenges, an increasingly competitive environment for higher education and universities can't continue to operate with an educational model that is more than 200-years-old. He said he believes that the university must try even harder to be to bring down academic silo walls and build connections--emphasizing UA's relevance, connectivity and productivity.

     


    Filed in: Speeches Statements to the Community

  • Five Myths of Entrepreneurship (morning commencement address) 08/15/2009
    Filed in: Commencement Addresses

  • Challenging Fear (afternoon commencement address) 08/15/2009
    Filed in: Commencement Addresses

  • Universities and Their Regions: The Akron Model 06/03/2009
    Filed in: Speeches

  • Quarterly Letter to the Community 05/19/2009
    Filed in: Statements to the Community

  • Connecting the Dots (May 2009 Commencement Address #4, Sunday) 05/10/2009
    Filed in: Commencement Addresses

  • Graduation Advice (May 2009 Commencement Address #2, Saturday Morning) 05/09/2009
    Filed in: Commencement Addresses

  • The Six-word Story (May 2009 Commencement Address #3, Saturday Afternoon) 05/09/2009
    Filed in: Commencement Addresses

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