Strategic Thinking Task Force (WOW)

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Competitive and Market Changes in Education

The work group charged with competitive and market changes in education will concentrate its efforts in four major areas:

A. Who are UA's competitors?

1. Public universities
2. Private colleges
3. Technical and community & technical schools in N.E. Ohio
4. Private business, corporate training schools
5. Distance learning, web based instruction, AOL

B. For which kinds of students are we competing?

1. Freshman (traditional and non-traditional)
2. Continuing learners
3. Transfers from 2 year campuses and tech schools
4. International grad and undergrads
5. Graduate and out-of-state students
6. Professional and specialists employed in variety of fields
7. Credit and non-credit course enrollments
8. Higher qualified students and faculty

C. What market and other external forces will have an impact on the University?

1. Expectations for economic development
2. Work force development and upgrading of work forces at all levels
3. Who are the leaders in business, industry, finance, and government we should know
4. What role will federal agencies and state government play in UA's development

D. What other factors will impact UA's growth?

1. Competition for quality faculty
2. Cost of education in Northeast Ohio
3. Changing technical and workforce requirements for new skills and knowledge
4. Admission requirements react to "home schooling", special graduate certificate or non credit specialties
5. How best can we utilize the curriculum and faculty to serve NE Ohio and capture the competitive edge for all ages of students? New degrees, certificates, modules, seminar series, distance learning, combination of learning methods and systems which will give UA an edge in facing commercial packages of learning.