School of Communication

Tang Tang, Ph.D.


Tang Tang, Ph.D.

Title: Assistant Professor
Office: Kolbe 105F
Phone: 330-972-7606
Email: tangt@uakron.edu
Curriculum Vitae: Download in PDF format


Research Accomplishments

Research Accomplishments

Dr Tang Tang’s research interests include: uses and impacts of new communication technologies, media management and leadership in convergent environments, social media business models, and the attributes that lead to career success in the creative industries. She has published journal articles in the Journal of Broadcasting & Electronic Media, International Journal on Media Management, Journalism & Mass Communication Educator, Journal of Media Education, Mass Communication & Society, Journal of Sports Media, Chinese Journal of Communication, and International Journal of Business & Social Science. Dr. Tang is also a co-author of Strategic Social Media: From Marketing to Social Change. Her research has been recognized through top paper awards from the Broadcast Education Association and the Association for Education in Journalism and Mass Communication. Dr. Tang is also a NATPE (National Association of Television Program Executives) Faculty Fellow and received the Distinguished New Teacher Award from the Ohio Communication Association.

Recent Grants & Awards:

Distinguished New Teacher of the Year Award, Ohio Communication Association

Top 2 Paper Award, the 2013 Broadcast Education Association Paper Competition (Sports Division)

NATPE Faculty Fellowship, National Association of Television Program Executives

Top Paper Award, the 2012 Broadcast Education Association Paper Competition (Sports Division)

Top 2 Paper Award, the 2012 Broadcast Education Association Paper Competition (Interactive Media & Emerging Technologies Division)

Top Paper Award, the 2011 Broadcast Education Association Paper Competition (Sports Division)

Top Faculty Paper Award, the 2010 Association for Education in Journalism and Mass Communication Paper Competition (Media Management & Economics Division)

Top Paper Award, the 2010 Broadcast Education Association Paper Competition (Sports Division)

Faculty Research Grant, University of Akron

NAB Grant for Research in Broadcasting, National Association of Broadcasters

Publications

Publications

Recent Publications:

Book:

Peirce, L. M., & Tang, T. (Forthcoming). Strategic social media: From marketing to social change. Hoboken, NJ: Wiley-Blackwell.

Refereed Journal Articles:

Tang, T., & Cooper, R. (Forthcoming). Digital Touchdown?: An exploration of cross-platform media uses during the 2012 Super Bowl. Journal of Broadcasting & Electronic Media.

Cooper, R., & Tang, T. (2012). Fans, nonfans, and the Olympics: Predictors of audience’s multiplatform experience with the 2008 Beijing Games. Mass Communication & Society, 15(4), 506-524.

Peirce, L. M., & Tang, T. (2012). Refashioning television: Business opportunities and challenges of Webisodes. International Journal of Business and Social Science, 3(13), 163-171.

Tang, T., & Cooper, R. (2012). Gender, sports, and new media: Predictors of viewing during the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media, 56(1), 75-91.

Cooper, R., & Tang, T. (2012). Gender and perceived attributes for career success in the media industries. Journal of Media Education, 3(1), 5-22.

Tang, T. (2011). Marketing higher education across borders: A cross-cultural analysis of university websites in the U.S. and China. Chinese Journal of Communication, 4(4), 417-429.

Tang, T., & Cooper, R. (2011). The first online Olympics: The interactions between Internet use and sports viewing. Journal of Sports Media, 6(1), 1-22.

Cooper, R., & Tang, T. (2010). The attributes for career success in the mass communication industries: A comparison of current and aspiring professionals. Journalism and Mass Communication Educator, 65(1), 40-55.


Education

Ph.D., Mass Communication, Ohio University, 2008
M.A., TV, Film & New Media Production, San Diego State University, 2003
B.A., Broadcast Journalism, Communication University of China, Beijing, 2001


The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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