School of Communication

Tang Tang, Ph.D.


Tang Tang, Ph.D.

Title: Associate Professor & Graduate Coordinator
Office: Kolbe 110K
Phone: 330-972-7606
Email: tangt@uakron.edu
Curriculum Vitae: Download in PDF format


Research Accomplishments

Research Accomplishments

Dr Tang Tang’s research interests include: convergent media uses and management, social media business models and marketing, usage and effects of new media technologies, leadership and career success, and quantitative research methods. She has published journal articles in the Journal of Broadcasting & Electronic Media, Mass Communication & Society, International Journal on Media Management, Journalism & Mass Communication Educator, Journal of Media Education,  Journal of Sports Media, International Journal of Sport Communication, Chinese Journal of Communication, and International Journal of Business & Social Science. Dr. Tang is also a co-author of Strategic Social Media: From Marketing to Social Change. Her research has been recognized through top paper awards from the Broadcast Education Association and the Association for Education in Journalism and Mass Communication. Currently, Dr. Tang is the Chair of the Management, Marketing, and Programming Division at the Broadcast Education Association. She is also a NATPE (National Association of Television Program Executives) Faculty Fellow and received the Time Warner College Professors Thought Leadership Fellowship. In addition, Dr. Tang received several internal and external research grants, and was awarded the Distinguished New Teacher Award from the Ohio Communication Association to recognize her enthusiasm and effectiveness in teaching.

Recent Grants & Awards:

Top 2 Paper Awards, the 2014 Broadcast Education Association Paper Competition (Sports Division, and Gender Division)

Time Warner College Professors Thought Leadership Fellowship

Distinguished New Teacher Award, Ohio Communication Association

Top 2 Paper Awards, the 2013 Broadcast Education Association Paper Competition (Research Division, and Sports Division)

NATPE Faculty Fellowship, National Association of Television Program Executives

Top Paper Award, the 2012 Broadcast Education Association Paper Competition (Sports Division)

Top 2 Paper Award, the 2012 Broadcast Education Association Paper Competition (Interactive Media & Emerging Technologies Division)

Top Paper Award, the 2011 Broadcast Education Association Paper Competition (Sports Division)

Top Faculty Paper Award, the 2010 Association for Education in Journalism and Mass Communication Paper Competition (Media Management & Economics Division)

Top Paper Award, the 2010 Broadcast Education Association Paper Competition (Sports Division)

Faculty Research Grant, The University of Akron

NAB Grant for Research in Broadcasting, National Association of Broadcasters

Publications

Selected Publications:

Book:

Mahoney, L. M., & Tang, T. (Forthcoming). Strategic social media: From marketing to social change. Hoboken, NJ: Wiley-Blackwell.

Refereed Journal Articles:

Tang, T., & Cooper, R. (2013). Olympics everywhere: Predictors of multiplatform media uses during the 2012 London Olympics. Mass Communication & Society, 16(4), 850-868.

Cooper, R., & Tang, T. (2013). Gender and predictors of multiplatform media uses: A case study of the Super Bowl. International Journal of Sport Communication, 6(3), 348-363.

Tang, T. (2013). The new landscape of Asian television. Chinese Journal of Communication, 6(2), 257-260.

Cooper, R., & Tang, T. (2012). Fans, nonfans, and the Olympics: Predictors of audience’s multiplatform experience with the 2008 Beijing Games. Mass Communication & Society, 15(4), 506-524.

Peirce, L. M., & Tang, T. (2012). Refashioning television: Business opportunities and challenges of Webisodes. International Journal of Business and Social Science, 3(13), 163-171.

Tang, T., & Cooper, R. (2012). Gender, sports, and new media: Predictors of viewing during the 2008 Beijing Olympics. Journal of Broadcasting & Electronic Media, 56(1), 75-91.

Cooper, R., & Tang, T. (2012). Gender and perceived attributes for career success in the media industries. Journal of Media Education, 3(1), 5-22.

Tang, T. (2011). Marketing higher education across borders: A cross-cultural analysis of university websites in the U.S. and China. Chinese Journal of Communication, 4(4), 417-429.

Tang, T., & Cooper, R. (2011). The first online Olympics: The interactions between Internet use and sports viewing. Journal of Sports Media, 6(1), 1-22.

Cooper, R., & Tang, T. (2010). The attributes for career success in the mass communication industries: A comparison of current and aspiring professionals. Journalism and Mass Communication Educator, 65(1), 40-55.


Education

  • Ph.D., Mass Communication, Ohio University, 2008
  • M.A., TV, Film & New Media Production, San Diego State University, 2003
  • B.A., Broadcast Journalism, Communication University of China, Beijing, 2001

The University of Akron

Akron, OH 44325
Phone: 330-972-7111
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