Communication
Communication Fundamentals
Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the internet and social media.
The School of Communication houses a comprehensive program that leads to varied careers in the communication field. The flexible programs offer the diversity to gain advanced communication skills and meet the needs of the 21st century workplace.
Students may select from three concentrations under our Bachelor of Arts in Communication degree:
- Media Studies prepares students for careers in video production, radio/TV and journalism. Students study the business models of the media industries along with media law and theory. They acquire practical skills in writing for different media platforms and video production. Details on Media Studies.
- Public Relations prepares students for corporate or nonprofit workforces. Students develop important skills – writing, creating strategies, building tactics and objectives, and evaluating public relations cases. These skills will serve the students throughout their lives and careers. Details on Public Relations.
- Communication Studies equips students with the knowledge and skills needed to develop, evaluate and critique organizational, interpersonal and public messages. Courses in this area prepare students to communicate effectively in relationships, workplaces and the broader democratic context. Details on Communication Studies./li>
New:
- Professional Social Media certificate is open to any major, degree or community member. It serves as formal training and evidence of your preparation in the subject. You will learn to generate content, use analytics to measure success, and create a complete social media campaign for a real client as your final project.
Our Faculty
- are innovative and interactive
- use multimedia technology to enhance classroom learning
Akron Advantage
Hands-on Experience
The School of Communication offers an array of hands-on learning experiences:
- media production labs
- desktop publishing facilities
- social media lab
- television production studio
- post-production suites and multimedia classrooms
- WZIP-FM, student-run radio station serving Northeast Ohio
- Z-TV student-run television station
Real-world Experience
Through the School of Communication's Internship Program, students can work during a semester or a summer in a variety of areas, including:
- public relations
- organizational communication
- news
- radio and television
- new media
- media production
- media copywriting
- event planning
- sports marketing
- promotional publications
- training methods
Recent placements include:
- Walt Disney World
- WKYC-TV in Cleveland
- Akron Beacon Journal
- Cleveland Plain Dealer
- 97.5 WONE-FM Radio
- 98.1 WKDD-FM Radio
- Salvation Army
- West Side Leader
- Akron Zoo
- YWCA
- Akron, Boys and Girls Club of Akron
Communication Student Organizations
Interact with other communication students and professionals in the field through organizations such as:
- Public Relations Student Society of America
- WZIP-FM
- The Buchtelite (student newspaper)
- ZTV television
- The Association for Women in Communications
Sample Curriculum
Majors
- Communication - Media Studies
- Communication - Public Relations
- Communication - Communication Studies
Minors
- Communication - Interpersonal/Group Communication
- Communication - News
- Communication - Organizational Communication
- Communication - Public Communication
- Communication - Public Relations
Certificates
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