Title: Associate Professor of Marketing and International Business and Assessment Officer Department: Department of Marketing Office: CBA 312 Phone: (330) 972-5892 Email: firstname.lastname@example.org
Doctor of Philosophy, 1988, University of Florida Major: Marketing Dissertation: "Consumer Satisfaction: An Extended Research Conceptualization"
Master of Business Administration, 1981, University of Florida Major: Marketing
Bachelor of Science in Agriculture, 1979, University of Florida Major: Food Science
Visiting Professor Program -- Advertising Education Foundation. Assigned to research department of Levine, Huntley, Schmidt & Beaver Advertising Agency. New York, New York 1989.
Professional & Academic Experience:
Department of Marketing, The University of Akron Associate Professor of Marketing 1990-present (Associate Professor of International Business 1998)
Department of Marketing, The University of Akron Assistant Professor 1986-1990
Graduate courses taught include Strategic Marketing Management and Consumer Behavior; Graduate Faculty Category II.
Undergraduate courses taught include International Marketing, Principles of Marketing, Buyer Behavior, Promotional Campaigns, Marketing Research, Advertising, Essentials of Promotion, University Orientation
Honors Preceptor for Marketing and International Business, 2003 to present. Supervise Senior Honors Projects.
Huron University, South Kensington, London, England. Taught International Marketing, Independent Study in International Marketing Communications, and Marketing Practicum. Five week program with University of Akron and Huron University Students. May-June 2002, 2003, 2004.
Southeast Missouri State University. Instructed and supervised students during three-week European tour. May-June 2001.
Ecole Superieure de Commerce et de Management (ESCEM), Tours, France. Taught International Marketing in two sections of upper level students enrolled in integrated international business program. January-February 2000.
San Ignacio de Loyola, Lima, Peru. Accompanied students from The University of Akron to Peru and conducted seminars as a section of Special Topics in International Business, 6800:496. March 1999.
Novgorod State University. Lectured on Introduction to Marketing and Advertising facilitated by Citizens Democracy Corps. May 1998. Novgorod, Russia.
Odessa Institute of Enterprise and Law Taught short course in Advertising. November-December 1997. Odessa, Ukraine.
University of Western Australia Invited as Visiting Fellow, February-June 1996. Courses taught include Promotional Strategy and Honours Seminar in Marketing. Perth, Western Australia.
Innsbruck Summer School Selected to teach Consumer Behavior and Advertising for the University of New Orleans' Summer School Program, Innsbruck, Austria, 1990.
Marketing in the 21st Century, Volume IV Editor (with Deborah Owens), Four Volume Set, Praeger, 2007.
“International Diffusion Research: A Propositional Inventory for Future Research,” [with Deborah Owens and Jessica Kocaj], Marketing Management Journal, Fall 2007, 136-149.
"A Hybrid-Multichannel Approach to Internet Marketing: Think Global, Act Locally," [with William Hauser and Jeffrey Dilts], International Journal of Internet Marketing and Advertising, 3(2), 2006, 107-119.
"Thinking Global, Acting Local: An Attribute Approach to Product Strategy," [with Bruce D. Keillor and R. Stephen Parker], Journal of Euromarketing 10 (Number 2, 2001), 27-48.
"Measuring Cognitive Dissonance: A Multidimensional Scale,"[with Jillian C. Sweeney, Geoffrey N. Soutar, Psychology and Marketing, 17 (May 2000), 369-385.
"The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau," [with Deborah L. Owens], Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 12(1999), 35-43.
"After I Had Made the Decision, I...: Toward a Scale to Measure Cognitive Dissonance, [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior 11(1998), 119-127.
"Collecting Information from Two Groups: A Comparison of Two Methods," [with Jillian C. Sweeney, Geoffrey N. Soutar, Raymond F. Dallin and Lester W. Johnson], Journal of the Market Research Society, 39, (April 1997), 397-418.
"Unraveling the Mystery of Parents' Work," [with Nancy L. Jacobs, Tomasita Chandler], Early Childhood Education Journal, 24 (1996), 61-64.
"A Longitudinal Study of the Use of Children in Magazine Advertising," [with Janelle K. Hood, Tomasita Chandler, and Barbara Heinzerling], Proceedings of the Second Association for Consumer Research Asia-Pacific Conference, (1997), 1-7.
"Defining and Investigating Advertorial Issues," [with J.B. Wilkinson and George E. Prough], Developments in Marketing Science, volume XIX Proceedings of the Academy of Marketing Science, ed: Elizabeth J. Wilson and Joseph F. Hair, Jr. (Coral Gables, FL: Academy of Marketing Science), (1996), 191-196.
Cases, Games and Exercises:
“Invacare Says ‘Yes, You Can!’ To Customers Worldwide” video case for Basic Marketing 18th edition William D. Perrault and E. Jerome McCarthy] Boston, MA: McGraw Hill, 2010 (in press)
"Royal Appliance Manufacturing Company: Dirt Devil," in Basic Marketing: A Global-Managerial Approach, 13th Edition, William D. Perreault and E. Jerome McCarthy, (New York, NY: Irwin/McGraw-Hill, 1999), pp. 693-695.
"Royal Appliance Manufacturing Company: Dirt Devil," video segment #25, video case #7 and teaching note to accompany Basic Marketing: A Global-Managerial Approach, 13th Edition, [with Thomas F. Sherer], video editors J.B. Wilkinson and Holt Wilson, (Boston, MA: Irwin/McGraw-Hill, 1999), video running time 15:55 minutes, instructors note pp. 123-128.
“Human Subjects Issues in Global Research,” presentation and published abstract, Society for Consumer Psychology, New Orleans, LA February 2008.
"The Effect of Simplifying the Complaint Process: A Field Experiment," [with Deborah L. Owens], 1999 Conference on Consumer Satisfaction/Dissatisfaction and Complaining Behavior. (Las Vegas, Nevada).
"I think, Therefore I Am...Queasy: Cognitive and Emotional Concepts of Dissonance," [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], 1997 Conference on Consumer Satisfaction/ Dissatisfaction and Complaining Behavior. (Snowbird, Utah).
"A Longitudinal Study of the Use of Children in Magazine Advertising," Second Asia Pacific Conference of Association for Consumer Research, Perth, Western Australia, Australia, July 1996.