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First Annual Smucker's Analytics Competition


The Competition

Smucker’s will provide a business issue regarding one or more of its iconic brands. Student teams will be asked to use multiple data sources to analyze a business problem and prepare a data-driven solution. Teams will present findings and business case to a panel of 5 judges – 3 Smucker executives, a CBA faculty member, and a representative from Taylor Institute. This is a team competition – each team should have 2 members.

Smucker’s is excited to be involved in this competition! Smucker’s will provide:

(1) Briefing session to discuss the business problem, project scope, and judging criteria

(2) Training sessions on information sources (scan data, consumer & shopper data, etc)

(3) Provide Q&A opportunities

(4) Judging panel for final presentation

Competitors will need a business background, comfort with analytics and piecing information together from multiple sources, and strong analytical thinking.


SCHOLARSHIPS! The winning team will receive a $2,500 Scholarship to split! 

INTERNSHIPS! Individual members of top 5 teams will have an exclusive opportunity to interview for a paid summer internship in Category Development at the J.M. Smucker Company.

Competition Schedule

- Office Hours for Interested Students – September 23

- Kick-Off & Briefing Sessions – October 11 & 12

- Training Sessions – begins mid October

- Q&A Sessions – begins early November

- Student Presentations - due November 16 at 5pm (submitted online)

- Final Presentation Judging & Award Presentations – November 18

- Internship Selections - January 2012.

Competitor Criteria:

- CBA Student

- Minimum 3.0 GPA

- Junior Standing

- Course Requirements – Competitors must have the following:

  • Completed: Business Statistics (6500:304)
  • Enrolled in at time of competition: Business Analytics (6500:305)
Please register in advance for this competition.