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Business Data Analytics

The BBA - Business Data Analytics is an interdisciplinary major that prepares students to answer important questions that arise in organizational decision-making that can be informed by economics and analyzed using data. Core competencies include critical thinking skills, data acquisition skills, data analysis techniques, the application of economic theory to analyze economic data, communication skills, and proficiency in the use of data analytic computer software used in the workplace.

Students gain experience in applying economic theory in a wide variety of settings and round out that training with data analytic coursework from other disciplines within the College of Business Administration and elsewhere. After completing the program, students can expect job opportunities as analysts in a wide variety of fields, including general business; banking; financial services; federal, state and local government; consulting; and not-for-profit organizations.

Graduation Requirements

In addition to completing all required courses for their major a student must also maintain certain cumulative GPAs to graduate:

  • 2.3 overall GPA in all courses
  • 2.0 GPA in major courses
  • 2.0 GPA in business and economics courses

Graduation Deadlines

  • Spring Graduation – Apply by December 1
  • Summer Graduation – Apply by April 1
  • Fall Graduation – Apply by July 1

Academic Resources

Resources are available to help you learn more about the school and major, determine class schedules, requirements, and progress toward you degree.

Before you apply to The University of Akron, contact our Undergraduate Recruiter to answer your questions. Current UA students who want to be admitted to a major should be sure to visit an undergraduate Academic Adviser.

Graduation Planning Summary (GPS). The GPS is a document that lists course titles and additional, supplemental information for you as a Human Resources Management student. When you are admitted to the CBA, you will review the GPS with your adviser, and use it in conjunction with the Degree Progress Report (DPR) (see below). Download your Business Data Analytics GPS.

Once you are admitted to The University of Akron, you’ll use the Degree Progress Report (DPR), which is an online tool you can use to view data regarding course requirements. DPR outlines your degree requirements, marks completed courses, and shows your remaining coursework.

Professional Experience

Market Demand for Economics Data Analysts

  • Economics consistently ranks among 10 best college majors … hottest fields require a high level of analytics, coding and software analytical experience. (
  • Demand for economists remains high driven by the demand for workers with analytic skills. (New York Times)
  • Employer demand for market research analyst is predicted to grow 23% over the 2016-26 period (much faster than average) (Bureau of Labor Statistics. 2016-26.)
  • Business analytics was the most sought‐after major area by employers at the UA Spring 2019 Internship & Career Fair.

Students also can gain practical, professional experience through the CBA’s paid and for-credit internship and cooperative education programs.

Course Availability

University general education requirements and CBA Core classes are offered each semester, including over the summer. Please note that the number of sections available is often less during the summer semester.

Courses for your major are offered both fall and spring, although every course is not offered every semester.

Curriculum Highlights

Economics Coursework (30 credits)
  • Principles of Microeconomics and Macroeconomics
  • Intermediate Microeconomics and Macroeconomics
  • Data Analysis for Business Decision Making (Applied Econometrics I and II)
  • Economic Forecasting
  • Economics Electives (three courses)
Interdisciplinary Data Analytic Courses (12 credits)
  • Database Management for Information Systems
  • Upper level Analytic Coursework from Management, Finance, Marketing
College of Business Core Courses (33 credits)

Economics Department

Learn more about CBA Economics students, careers, organizations that have recently hired CBA graduates, and much more on the Economics Department page.


Once you are a student, The University of Akron and the College of Business offer tutoring services for additional help in many subjects.

  • The University of Akron offers free online tutorials for students to learn to use a variety of software programs, like Microsoft Excel, Word, PowerPoint, Project, Google Docs, and Brightspace through Hoonuit.
  • The CBA offers tutoring on business topics.
  • The main campus library has writing and math Tutoring Services. 

Student Organizations

The College of Business Administration is associated with many student organizations through which you can expand your classroom learning and enhance your leadership, organizational and interpersonal skills. Within these organizations you will meet students from diverse backgrounds and will have opportunities to interact with business professionals, participate in competitions and organize community service projects. Students are encouraged to actively participate in the organization(s) of their choice.