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Consumer Marketing Minor

Program Overview

A consumer marketing minor provides a student an opportunity to develop an understanding of marketing to consumers. This minor would complement many majors, including Marketing Management, Integrated Marketing Communications, International Business, and others. A total of 18 credit hours are required for this minor, including 9 credit hours of required courses and 9 credit hours selected from a list of electives. To be granted this minor, the student must complete at least 9 credits in addition to the requirements for any other major, minor, or certificate that has been earned

The field of marketing encompasses a wide range of activities involved in promoting products and services. 

Sample Curriculum

Consumer Marketing Minor