Fashion merchandising undergraduate program


The University of Akron's Bachelor of Arts in Fashion Merchandising degree program prepares students for careers in fashion and furnishing industries. As a student, you can choose to concentrate in apparel, home furnishings, or fiber arts.

In your courses, you will learn about textiles, fashion merchandising, textile product analysis, marketing, historic costume, social-cultural aspects of dress, apparel construction, computer applications in merchandising, global issues, fashion theories, and aesthetics. In addition, fashion merchandising students take courses in selling, promotion, and retailing.

Apply Your Associate Degree

The program also enables students to apply a two-year associate degree toward a four-year baccalaureate.

Outstanding, Caring Faculty

The program is administered by highly qualified, motivated faculty members who encourage faculty/student interaction and personal attention. An excellent faculty advising system also is in place.

Successful Students and Alumni

The students at the University of Akron are bright, hardworking, and highly motivated to succeed. The majority of students have part-time or full-time jobs. They develop excellent time management skills due to their demanding schedules.

The program attracts University Honors Program students and students returning to earn a second baccalaureate degree as well as traditional students.

Graduates of the Fashion Merchandising Program have obtained merchandising and management positions with manufacturers and with department, specialty, and discount stores.

Career Opportunities

Entry level positions in fashion merchandising include assistant store manager, department manager, assistant buyer, executive management trainee, manufacturer's representative, visual merchandiser, product development trainee, and merchandising assistant.

Student Fashion Association

Students are invited to participate in the Student Fashion Association at the University of Akron. Members of the Student Fashion Association benefit from a wide range of educational, social, and service activities. The organization promotes strong relations with the business community, provides opportunities for professional development and growth, brings together future employees with potential employers, provides a resource center for all students, and promotes the interaction of all college disciplines in every facet of the fashion industry.

Members do not have to be Fashion Merchandising majors or minors. Anyone interested in fashion is welcome to join.


The Fashion Merchandising curriculum offers an internship opportunity for students at the conclusion of their third year in the program. These field experiences, involving business and industry, extend students' formal education and are further preparation for entry-level positions in fashion merchandising.

In recent years, our students have had internship experiences at such places as the Gap, J. C. Penny's, Akron Aeros, Dillards, Kaufmann's, The Limited, Victoria's Secret, Quonset Hut, and Gucci, D'Ora, Nordstrom's, and DKNY.


Our facilities include a textiles laboratory, historic costume collection, fiber arts laboratory, and computer laboratory. All students receive free e-mail accounts from the University.

Trips and Tours

Students can participate in an exciting array of cultural and professional activities. Professional meetings, presentations and guest lectures are offered throughout the year. There also have been opportunities to tour London, Italy, and New York.


The University of Akron is accredited at the highest level as a comprehensive, doctoral-degree granting institution by the North Central Association of Colleges and Schools.

The University of Akron's School of Family and Consumer Sciences is one of three programs in the state of Ohio accredited by the American Association of Family and Consumer Sciences.

Location, Location, Location

The campus is located in Akron, Ohio, a large city in north-central Ohio. With a population of 225,000, Akron is Ohio's fifth-largest city. For the second time in recent years, Akron has been named an All-American City by the National Civic League.

The University's metropolitan location provides an immense and exciting laboratory for students to interact with the professional community, obtain internships, and secure entry level placement in the field of fashion merchandising.

The campus is close to many of the county's finest cultural resources. Dining, shopping, and entertainment opportunities abound. Akron is home to the Akron Aeros baseball team, Inventure Place (museum of inventors), Akron Zoo, the Goodyear Blimp, and many historic homes open for tours. E. J. Thomas Hall, on the University of Akron campus, is host to touring Broadway productions and other cultural events. Blossom Music Center is also located nearby. Also nearby are scenic parklands and the Cuyahoga Valley National Recreation Area.

We are a forty-five minute drive from Cleveland, an even larger city that is bordered by Lake Erie to the north. The Cleveland area is home to the Rock and Roll Hall of Fame, Cleveland Indians baseball team, Rockers women's professional basketball team, Lumberjacks ice hockey team, Cavaliers basketball team, Cleveland Art Museum, Sea World, Great Lakes Science Center, Geauga Lake, a great nightlife (dance clubs and bars) in the Flats, and lots of other cool stuff!

Akron is two hours from Columbus, Pittsburgh, and Toledo; four hours from Niagara Falls; six hours from Chicago; and eight hours from New York City.

Curriculum Guides