The University is launching a new advertising and marketing campaign today that gives the community an inside look at the innovative spirit that drives research, learning and discovery at the University.
Each year, a new television commercial is unveiled to northeast Ohio viewers of the Super Bowl, “kicking off” the advertising campaign. This year, UA is giving the campus community and the public a chance to select the spot that will air during the game.
The new “Energy of Innovation” advertising and marketing campaign highlights University research that is improving lives and positively impacting the environment, discoveries that can truly change the world. A new website has been launched to highlight these areas of innovation, along with print, radio, social media and television ads. The website will be dynamic, continuing to feature innovative research and programs across the University.
The University has produced three different television commercials that will air in rotation on various television stations throughout the year. Each spot features President Dr. Luis M. Proenza asking a key question: “What is the energy of innovation?” Then, every commercial highlights two different areas of research and discovery.
“We are excited about what we do here, and we think the public will be fascinated by learning more about what makes The University of Akron innovative. The Super Bowl advertising 'contest' is our way of inviting people to learn, and to tell us which discovery most interests them by choosing the commercial they like best,” said Wayne Hill, associate vice president and chief marketing officer at UA.
“The entire campaign, including broadcast, print and web-based marketing, showcases our dynamic learning environment and helps the community understand why The University of Akron is a regional and national leader in innovation,” Hill said.
You'll have to watch Super Bowl XLVI to find out the winner. Kickoff is at 6:30 p.m., Sunday, Feb. 5, airing locally on WKYC-TV, Cleveland's NBC affiliate.
Pick the University's Super Bowl ad.