Communication Fundamentals

Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the Internet and social media.

Six concentrations are available under our Bachelor of Arts in Communication degree:

  • Organizational Communication - training and development, human resources, personnel, customer service, sales and all levels of management
  • Interpersonal and Public Communication - counseling, social services, human relations, politics, law, business, industrial communication or teaching
  • Media Production - media production,  post production or broadcast/cable management
  • News (journalism) - print, broadcast and new media
  • Public Relations - corporations, small businesses, nonprofit organizations, media, government agencies, and in fields such as sports and entertainment, education, health-care and finance
  • Radio and Television - broadcast radio and television stations, advertising agencies, advertising rep firms

Our Faculty

  • are innovative and interactive
  • use multimedia technology to enhance classroom learning

Akron Advantage

Hands-on Experience

The School of Communication offers an array of hands-on learning experiences: 

  • media production labs
  • desktop publishing facilities
  • social media lab
  • television production studio
  • post-production suites and multimedia classrooms
  • WZIP-FM, student-run radio station serving Northeast Ohio
  • Z-TV student-run television station

Real-world Experience

Through the School of Communication's Internship Program, students can work during a semester or a summer in a variety of areas, including:

  • public relations
  • organizational communication
  • news
  • radio and television
  • new media
  • media production
  • media copywriting
  • event planning
  • sports marketing
  • promotional publications
  • training methods

Recent placements include: 

  • Walt Disney World
  • Akron Beacon Journal
  • Cleveland Plain Dealer
  • 97.5 WONE-FM Radio
  • 98.1 WKDD-FM Radio
  • Salvation Army
  • West Side Leader
  • Akron Zoo
  • YWCA
  • Akron, Boys and Girls Club of Akron

Communication Student Organizations

Interact with other communication students and professionals in the field through organizations such as: 

Sample Curriculum

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