Doug Hausknecht, Ph.D.

Doug Hausknecht, Ph.D.
Title: Associate Professor of Marketing and International Business and Assessment Officer
Dept/Program: Department of Marketing
Office: POL 563B
Phone: (330) 972-5892


  • Ph.D., Major: Marketing, University of Florida, Dissertation: "Consumer Satisfaction: An Extended Research Conceptualization" (1988)
  • M.B.A., Major: Marketing, University of Florida, (1981)
  • Bachelor of Science in Agriculture, 1979, University of Florida (Major: Food Science)

Professional & Academic Experience

Teaching Experiences

  • Department of Marketing, The University of Akron
    Associate Professor of Marketing 1990-present
    (Associate Professor of International Business 1998)
  • Department of Marketing, The University of Akron - Assistant Professor
  • Graduate courses taught include Strategic Marketing Management and Consumer Behavior; Graduate Faculty Category II.
  • Undergraduate courses taught include International Marketing, Principles of Marketing, Buyer Behavior, Promotional Campaigns, Marketing Research, Advertising, Essentials of Promotion, University Orientation
  • Honors Preceptor for Marketing and International Business, 2003 to present. Supervise Senior Honors Projects.
  • Huron University, South Kensington, London, England. Taught International Marketing, Independent Study in International Marketing Communications, and Marketing Practicum. Five week program with University of Akron and Huron University Students. May-June 2002, 2003, 2004.
  • Southeast Missouri State University. Instructed and supervised students during three-week European tour. May-June 2001.
  • Ecole Superieure de Commerce et de Management (ESCEM), Tours, France. Taught International Marketing in two sections of upper level students enrolled in integrated international business program. January-February 2000.
  • San Ignacio de Loyola, Lima, Peru. Accompanied students from The University of Akron to Peru and conducted seminars as a section of Special Topics in International Business, 6800:496. March 1999.
  • Novgorod State University. Lectured on Introduction to Marketing and Advertising facilitated by Citizens Democracy Corps. May 1998.
    Novgorod, Russia.
  • Odessa Institute of Enterprise and Law
    Taught short course in Advertising. November-December 1997. Odessa, Ukraine.
  • University of Western Australia
    Invited as Visiting Fellow, February-June 1996. Courses taught include Promotional Strategy and Honours Seminar in Marketing.
    Perth, Western Australia.
  • Innsbruck Summer School
    Selected to teach Consumer Behavior and Advertising for the University of New Orleans' Summer School Program, Innsbruck, Austria, 1990.

Teaching Interests

  • Research Design
  • Global Marketing
  • Consumer Behavior

Research Interests

  • Consumer Satisfaction
  • Advertising
  • Public Policy
  • Cross-cultural studies

Professional Training

  • Visiting Professor Program -- Advertising Education Foundation. Assigned to research department of Levine, Huntley, Schmidt & Beaver Advertising Agency. New York, New York 1989.



  • Marketing in the 21st Century, Volume IV Editor (with Deborah Owens), Four Volume Set, Praeger, 2007.

Journal Articles

  • “International Diffusion Research: A Propositional Inventory for Future Research,” [with Deborah Owens and Jessica Kocaj], Marketing Management Journal, Fall 2007, 136-149.
  • "A Hybrid-Multichannel Approach to Internet Marketing: Think Global, Act Locally," [with William Hauser and Jeffrey Dilts], International Journal of Internet Marketing and Advertising, 3(2), 2006, 107-119.
  • "Thinking Global, Acting Local: An Attribute Approach to Product Strategy," [with Bruce D. Keillor and R. Stephen Parker], Journal of Euromarketing 10 (Number 2, 2001), 27-48.
  • "Measuring Cognitive Dissonance: A Multidimensional Scale,"[with Jillian C. Sweeney, Geoffrey N. Soutar, Psychology and Marketing, 17 (May 2000), 369-385.
  • "The Effect of Simplifying the Complaint Process: A Field Experiment with the Better Business Bureau," [with Deborah L. Owens], Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 12(1999), 35-43.
  • "After I Had Made the Decision, I...: Toward a Scale to Measure Cognitive Dissonance, [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], Journal of Consumer Satisfaction/ Dissatisfaction and Complaining Behavior 11(1998), 119-127.
  • "Collecting Information from Two Groups: A Comparison of Two Methods," [with Jillian C. Sweeney, Geoffrey N. Soutar, Raymond F. Dallin and Lester W. Johnson], Journal of the Market Research Society, 39, (April 1997), 397-418.
  • "Unraveling the Mystery of Parents' Work," [with Nancy L. Jacobs, Tomasita Chandler], Early Childhood Education Journal, 24 (1996), 61-64.

Proceedings Articles

  • "A Longitudinal Study of the Use of Children in Magazine Advertising," [with Janelle K. Hood, Tomasita Chandler, and Barbara Heinzerling], Proceedings of the Second Association for Consumer Research Asia-Pacific Conference, (1997), 1-7.
  • "Defining and Investigating Advertorial Issues," [with J.B. Wilkinson and George E. Prough], Developments in Marketing Science, volume XIX Proceedings of the Academy of Marketing Science, ed: Elizabeth J. Wilson and Joseph F. Hair, Jr. (Coral Gables, FL: Academy of Marketing Science), (1996), 191-196.

Cases, Games and Exercises

  • “Invacare Says ‘Yes, You Can!’ To Customers Worldwide” video case for Basic Marketing 18th edition William D. Perrault and E. Jerome McCarthy] Boston, MA: McGraw Hill, 2010 (in press)
  • "Royal Appliance Manufacturing Company: Dirt Devil," in Basic Marketing: A Global-Managerial Approach, 13th Edition, William D. Perreault and E. Jerome McCarthy, (New York, NY: Irwin/McGraw-Hill, 1999), pp. 693-695.
  • "Royal Appliance Manufacturing Company: Dirt Devil," video segment #25, video case #7 and teaching note to accompany Basic Marketing: A Global-Managerial Approach, 13th Edition, [with Thomas F. Sherer], video editors J.B. Wilkinson and Holt Wilson, (Boston, MA: Irwin/McGraw-Hill, 1999), video running time 15:55 minutes, instructors note pp. 123-128.

Reviews/Abstracts/Non-refereed Papers

  • “Human Subjects Issues in Global Research,” presentation and published abstract, Society for Consumer Psychology, New Orleans, LA February 2008.
  • "European Disneyana: Ensign Magic Lanterns," [with Didier Ghez], Tomart's Disneyana 39(December 2000-January 2001), 38-39.

Papers Presented

  • "The Effect of Simplifying the Complaint Process: A Field Experiment," [with Deborah L. Owens], 1999 Conference on Consumer Satisfaction/Dissatisfaction and Complaining Behavior. (Las Vegas, Nevada).
  • "I think, Therefore I Am...Queasy: Cognitive and Emotional Concepts of Dissonance," [with Jillian C. Sweeney, Geoffrey N. Soutar and Lester W. Johnson], 1997 Conference on Consumer Satisfaction/ Dissatisfaction and Complaining Behavior. (Snowbird, Utah).
  • "A Longitudinal Study of the Use of Children in Magazine Advertising," Second Asia Pacific Conference of Association for Consumer Research, Perth, Western Australia, Australia, July 1996.


  • Leadership Akron Class XXIII 2006-2007