THE UNIVERSITY OF AKRON
Suarez Applied Marketing Research Laboratories
EYE TRACKING
usability studies
FACIAL ANALYSIS
offering advertisers an unfiltered look at the emotions and reactions of consumers
PHYSIOLOGICAL MEASURES
to better understand respondents’ reactions to a commercial or a show
About Suarez Laboratories
The Benjamin and Nancy Suarez Applied Marketing Research Laboratories, located on the fifth floor of the Polsky Building, feature a Cognitive Research Laboratory with state-of-the-art technologies focusing on techniques such as eye tracking and brainwave and physiological analyses; a Marketing Intelligence Laboratory with workstations where students and faculty can develop comprehensive market intelligence reports; an Experiential Research Laboratory where students and businesses use techniques such as facial coding software to test the effectiveness of various types of advertising. Ninety-five percent of purchase decision making comes from the subconscious mind and eye tracking gives you a direct path to it.
Get involved with Suarez
Students: Differentiate yourself with employers by gaining direct experience with applied marketing research techniques.
Faculty: Use the lab’s sophisticated technologies in your own research or with your students.
Businesses: Message-testing is a critical part of a solid communication strategy. Take advantage of this unique resource.
Interested in learning more? Email vd6@uakron.edu.